How To Research & Evaluate Outsourcing Opportunities In China

Is outsourcing from China becoming a necessity for your company in order to survive, let alone develop? What are the opportunities and pitfalls? What are the risks in entrusting a part of your product range - either a critical component or a wholly ...

Written by Daniel Park

B2B Customer Journey Mapping: An Introduction

This paper introduces customer journey mapping (CJM) in the context of customer experience management. It looks at what it is, why we should do it and the approaches that can be used to undertake this. ...

Written by Carol-Ann Morgan

Entering China

China is now often seen as the most lucrative opportunity in the developing world. The country is no longer just viewed as a low-cost manufacturing base, but also increasingly as a lucrative market with a receptive audience of customers. ...

Creating Desirable Brands

In a world where brands interact with consumers across a huge number of touchpoints (web, mobile as well as traditional), there is no longer any space for brands that follow. Here we have identified six guiding principles to help create a desirable b ...

Business Models and Strategies for Competitive Advantage

High growth depends on how you set yourself up to deliver value into the market. Colin Mason at the Hunter Centre for Entrepreneurship, University of Strathclyde and Ross Brown at Scottish Enterprise report on how fast-growth enterprises design their ...

Business-to-Business Market Research in Russia

This paper examines the development of the market research industry (in particular the b2b market research industry) in Russia and the unique characteristics that set Russia apart from other research markets. ...

Written by Tatiana Klimenko and Matthew Harrison

Beyond Customer Satisfaction

Satisfying customers is a means to an end. Going beyond customer satisfaction and aiming for customer retention is the most important issue to focus on. ...

Written by Paul Hague and Daniel Park

Advertising Among SMEs

In this white paper we draw together 35 years’ experience as business to business market researchers to give a deeper understanding of how b2b advertising works. ...

Written by Paul Hague and Matthew Powell

A Problem Defined is a Problem Half Solved

How do market research ideas arise and how should you approach a market research project? Here we outline the key stages to go through when scoping a market research project. ...

Written by Paul Hague, Nick Hague and Carol-Ann Morgan