Before developing a strategy, organisations need to analyse and understand their environment, both as it is now and as it will be. The major focus of strategic decision-making is how best to ensure a fit between the organisation and its environment. ...
The question of how to market and sell to companies based in China is one that is debated endlessly by foreign companies seeking to profit from the huge potential of the country. The aim of this paper is to explore the reasons behind both successful ...
The importance of China has had an impact across industries, and the market research industry is no different. The message for market research companies – there is now a serious and extensive requirement for information on Chinese business-to-busi ...
Satisfied customers usually return and buy more, they tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Therefore, when we win a customer, we should hang on to t ...
Many research studies provide measures on satisfaction and loyalty, but few provide measurements on perceived value. So, there is a need for a new tool that more accurately measures perceived value; this is where the Net Value Score comes in. ...
A brand name is one of the most important assets we have, providing instant recognition and a shorthand for our brand values. So, it pays to understand the importance of yours. ...
What is the role of promotion and advertising in B2B markets and how can you measure its effectiveness? In this white paper we aim to answer the most important questions about b2b advertising and promotions. ...
There are many differences between B2B and B2C marketing. We feel it is worth pointing out the implications of these differences when it comes to implementing a b2b marketing strategy. ...
There have been millions of words written on the subject of branding, but they nearly all relate to consumer products and markets. The Power of Industrial Brands leads industrial branding out of the shadow of its consumer counterpart, highlighting th ...
The basis for anticipating likely future demand lies in thorough market research, which is now recognised as the key business tool in reducing risk and increasing sales. This practical book is designed as a complete guide to analysing, assessing and ...
