Advertising Among SMEs

In this white paper we draw together 35 years’ experience as business to business market researchers to give a deeper understanding of how b2b advertising works. ...

Written by Paul Hague and Matthew Powell

A Problem Defined is a Problem Half Solved

How do market research ideas arise and how should you approach a market research project? Here we outline the key stages to go through when scoping a market research project. ...

Written by Paul Hague, Nick Hague and Carol-Ann Morgan

The Impact of Behavioural Economics on Market Research

Market researchers are dogged by nagging doubts. Can we believe what people tell us in response to questions about their behaviour? In other words, to what extent is what people say, what they actually mean and what drives their behaviour? ...

Written by Paul Hague

Small Businesses – An Anthropological Insight

Small companies offer a huge opportunity for big companies. There are millions of them. However, in order to do business with small companies, it is necessary to understand them. This is the subject and purpose of this White Paper. ...

Written by Paul Hague

Assessing A Sales Area’s Potential

How do you assess a sales area's potential effectively? This articles offers an outline of six methods used to arrive at logical sales targets. It including directories, by association, employment statistics, population statistics, infrastructure &am ...