Managing Alliances And Joint Ventures

The first section of this two-part white paper (Scoping Out Alliances And Joint Ventures) was concerned with scoping out and evaluating possible opportunities. This second white paper is concerned with the specific management challenges that are pos ...

Written by Daniel Park

Desk Research: How To Get Information For Next To Nothing

The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that need to be asked. So, what are the best and most effective resources to use? ...

Written by Paul Hague and Conor Wilcock

Competitor Intelligence Research & Market Intelligence

Businesses now operate in a world in which information is more readily and publicly available than ever before. In this white paper, we look at the influence this has had on gathering competitor and market intelligence. ...

Written by Matthew Harrison and Julia Cupman

Pricing Strategy Research – What Do Our Customers Value?

Establishing the value that people put on the goods and services they sell is one of the most difficult tasks for the business-to-business marketer. Finding the right price is a judgement which many get badly wrong – usually charging too little bec ...

Written by Paul Hague and Matthew Harrison

How to Measure and Improve Employee Satisfaction

Keeping your employees satisfied is crucial. This paper explores some of the theories about employee satisfaction at work and looks at approaches to measuring and addressing the issues raised. ...

Written by Carol-Ann Morgan

Measuring & Maximising The Return On Investment Of Market Research

With very few exceptions, market research projects should contribute to decision-making or solving business problems. The output of research may be interesting, but it should always go beyond providing insights and assist management in making more i ...

Written by Julia Cupman

Guiding Acquisitions and Investment Policy

The sizeable sums involved in acquisitions, and the dire implications they have on a company's future, demand that these decisions are in the hands of the senior team running the organisation. But, what is the role of research in acquisition studies? ...

Written by Paul Hague

Getting People to Switch

What does make people switch? What is it that makes someone change their mind or their behaviour? These are crucial questions to any marketer and particularly baffling to the business-to-business marketer. ...

Written by Paul Hague

Forecasting & Scenario Planning

This paper considers the subject of forecasting and scenario planning, one of the biggest challenges faced by marketers in this fast changing world. ...

Written by Paul Hague