Questionnaire Design [eBook]

Questionnaire design is a subject fundamental to the market research function. Yet, until now, the available literature on the subject has been too specialist or complex for a wider readership. Questionnaire Design breaks the mould by providing a basic, yet highly practical, guide to this important area.

Questionnaire Design Book

Drawing on years of experience in the industry, the author demonstrates, in an accessible and hands-on-style, that questionnaire design is a skill guided by rules and principles as well as an art influenced by flair.

For both the beginner in the field as well as for the more established market researcher, Questionnaire Design (how in free eBook form) provides a comprehensive guide to the subject.

In an industry where researchers are often thrown in at the deep end and forced to learn their craft by looking over other people’s shoulders (with the danger of inheriting their flaws), this book provides a fresh and informative guide to good practice, enabling readers to avoid costly errors and develop the necessary skills, through experience, from a sound base of knowledge.

Download eBook To download the full book (in pdf format), click here

To download individual chapters (in pdf) or as an audiobook (in mp3), please click on the links below.
N.B. To download mp3 chapters, you may have to right click and select “save link/target as…”

# Chapter Name eBook Audiobook
1 The Role Of Questionnaires pdf mp3
2 Deciding What Type of Questionnaire to Use pdf mp3
3 Three Different Types of Questions pdf mp3
4 Fundamental Principles of Questionnaire Design pdf mp3
5 Different Types of Questions pdf mp3
6 Framing the Questions pdf mp3
7 Interviewer Instructions pdf mp3
8 The Layout Of The Questionnaire pdf mp3
9 Getting The Questionnaire Right pdf mp3
10 Special Questionnaires pdf mp3
11 Examples Of Questionnaires pdf mp3
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