Building a Strong Brand Position is High on the Agenda for B2B Organizations The desire among B2B brands to build their brand and position it for growth has never been greater. In our recent study of senior B2B marketing professionals, building a str ...
With buyer expectations changing at a rapid pace, brands need to act fast to transform the customer experiences they deliver and step ahead of the competition. In this webinar, experts from Merkle B2B and B2B International will explore the findings f ...
Looking for our latest 2024 findings? View the findings from the 2024 B2B Superpowers Index In 2021 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Well, they’re back… After a turbul ...
Our recent survey of B2B decision-makers found that nearly three quarters of all business decisions are being influenced by millennials, meaning this cohort is quickly becoming the most important and discerning B2B audience. It’s imperative that mo ...
Introduction Brands are more important now than ever before! Brands are a promise to your buyer and in a world of uncertainty a powerful brand conveys credibility, trustworthiness, integrity, quality, reliability and experience. Brands are valuable a ...
Our 2021 B2B Marketing Monitor research found that delivering an excellent CX throughout the entire customer lifecycle is the top priority challenge being addressed by B2B marketers & insights professionals in 2021. In fact, improving the custom ...
Digital transformation represents a fundamental change in how organizations deliver value to their customers. The recent global pandemic has been a catalyst for many organizations and industries to accelerate their digital transformation plans. Furth ...
With B2B buyer expectations ever increasing and digital transformation in full force, B2B Marketing and CX trends are changing constantly. B2B International therefore recently surveyed a large group of B2B decision makers to ensure we keep our finger ...
Our research shows that 75% of leading B2B CMOs say investing in CX is a top priority. We therefore wanted to investigate ways in which B2B companies could create a superior customer experience. We conducted over 3,000 interviews, exploring over 5,00 ...
Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. And yet many B2B companies ...
