Happy International Market Research Day!

International Market Research Day celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services. At B2B International, ...

Superpowers 2.0: The Industry Series

Creating a meaningful B2B brand experience across your industry The B2B purchase journey is getting longer and more complicated. Furthermore, B2B buyer expectations vary across many different cohorts including industry sectors. So how do you create a ...

Connecting You With Today’s B2B Buyer

Introduction There have been a lot of words written about the changing world we live in post pandemic but one thing we know for sure is that customer expectations are rising! Customers expect companies that market to them to know them intimately in t ...

3 Critical Steps to Drive Brand Growth Through Insights

Building a Strong Brand Position is High on the Agenda for B2B Organizations The desire among B2B brands to build their brand and position it for growth has never been greater. In our recent study of senior B2B marketing professionals, building a str ...

The New Shape of Superpowered B2B Customer Experiences (2022)

Looking for our latest 2024 findings? View the findings from the 2024 B2B Superpowers Index In 2021 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Well, they’re back… After a turbul ...

The Importance of Measuring Brand Strength

Introduction Brands are more important now than ever before! Brands are a promise to your buyer and in a world of uncertainty a powerful brand conveys credibility, trustworthiness, integrity, quality, reliability and experience. Brands are valuable a ...

Written by Ian Marshall