Last year we presented our findings on Generational Differences in B2B Decision Making. This year we put the spotlight on the Millennials who this year made up the largest response of our decision maker survey, representing a further shift in the mak ...
We live in a world of instant gratification, and with the average tenure of any CEO being less than 2 years it is of no surprise that CMOs are under pressure from the CEOs for instant results. As a result, sales activation is at the top of their prio ...
International Market Research Day celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services. At B2B International, ...
In the wake of the pandemic, the 2021 Gallup Global Emotions Report unsurprisingly concluded that although positive experiences remained stable amid the heights of COVID-19, negative experiences began to climb. The reason for this aggregated fall in ...
Creating a meaningful B2B brand experience across your industry The B2B purchase journey is getting longer and more complicated. Furthermore, B2B buyer expectations vary across many different cohorts including industry sectors. So how do you create a ...
Introduction There have been a lot of words written about the changing world we live in post pandemic but one thing we know for sure is that customer expectations are rising! Customers expect companies that market to them to know them intimately in t ...
Building a Strong Brand Position is High on the Agenda for B2B Organizations The desire among B2B brands to build their brand and position it for growth has never been greater. In our recent study of senior B2B marketing professionals, building a str ...
With buyer expectations changing at a rapid pace, brands need to act fast to transform the customer experiences they deliver and step ahead of the competition. In this webinar, experts from Merkle B2B and B2B International will explore the findings f ...
Looking for our latest 2024 findings? View the findings from the 2024 B2B Superpowers Index In 2021 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Well, they’re back… After a turbul ...
Our recent survey of B2B decision-makers found that nearly three quarters of all business decisions are being influenced by millennials, meaning this cohort is quickly becoming the most important and discerning B2B audience. It’s imperative that mo ...
