Happy International Market Research Day!

 

Happy International Market Research Day from B2B International

International Market Research Day celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services.

During these unprecedented times, we, and the wider market research community are committed to play our part in building a better future through insights.

We wanted to mark this day by sharing some of our top research insights from the last year, as well as sharing some examples of how we have supported B2B organizations achieve company objectives through market research, even during challenging times.

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Our Top Insights of the Year

 

2021 B2B Marketing Monitor

B2B International recently surveyed a large group of B2B decision makers around the globe, to ensure we keep our finger on the pulse with the latest B2B Marketing, Strategy and CX trends.

Download the Infographic Booklets >

International Market Research Day - 2021 B2B Marketing Monitor
 

Architecting the Ultimate B2B Customer Experience

Following over 3,000 interviews with buyers and key decision-making influencers, we conducted a robust exploration into the B2B customer with our Merkle B2B colleagues. Our research enabled us to identify four “superpowers” that allow B2B marketers to create the ultimate B2B customer experience.

Download the Report >

International Market Research Day - Architecting the Ultimate B2B Customer Experience
 

The Generational Differences in B2B Decision-Making

The research in this paper explores the differences in the findings from over 3,000 interviews, across different three generational cohorts: Boomers, Gen-X and Millennials, as well as some of the key differences in the decision-making processes. How does your target audience make decisions?

Download the Report >

International Market Research Day - The Generational Differences in B2B Decision-Making
 

New Horizons: B2B CMO Guide to Navigating Complexity

This report offers a new perspective on the data from the dentsu CMO survey, focusing solely on B2B CMOs. We looked to identify how B2B CMOs have responded to the pandemic and how prepared they are to navigate the future. It examines the views of 908 B2B CMOs, covering 12 countries and a wide array of business sizes and sectors.

Download the Report >

International Market Research Day - New Horizons: B2B CMO Guide to Navigating Complexity
 

B2B Digital Transformation: Creating Digital Experiences for Today’s Decision-Makers

This report explores why investing in Digital Transformation is key to meeting the growing demand for digital experiences from today’s B2B decision makers.

Download the Report >

International Market Research Day - B2B Digital Transformation: Creating Digital Experiences for Today's Decision-Makers
 

How has Market Research Helped B2B Businesses in the Last Year?

 

Sodexo

Find out how we supported Sodexo to build buyer journeys, personas, and value propositions for several business units in several countries around the world.

Download Case Study >

International Market Research Day - Sodexo Case Study
 

Brenntag

Learn how B2B International helped Brenntag to gather customer feedback at different touchpoints along the customer journey and develop an insight program which put the customer at the heart of everything they do.

Download Case Study >

International Market Research Day - Brenntag Case Study
 

To read more of our recent research reports and infographics, plus listen to webinar recordings and podcasts, head to our Insights Hub.

To find out more about how we can support your organization through tailored research programs, visit our research services pages.

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