China is now often seen as the most lucrative opportunity in the developing world. The country is no longer just viewed as a low-cost manufacturing base, but also increasingly as a lucrative market with a receptive audience of customers. ...
In a world where brands interact with consumers across a huge number of touchpoints (web, mobile as well as traditional), there is no longer any space for brands that follow. Here we have identified six guiding principles to help create a desirable b ...
High growth depends on how you set yourself up to deliver value into the market. Colin Mason at the Hunter Centre for Entrepreneurship, University of Strathclyde and Ross Brown at Scottish Enterprise report on how fast-growth enterprises design their ...
This paper examines the development of the market research industry (in particular the b2b market research industry) in Russia and the unique characteristics that set Russia apart from other research markets. ...
Satisfying customers is a means to an end. Going beyond customer satisfaction and aiming for customer retention is the most important issue to focus on. ...
In this white paper we draw together 35 years’ experience as business to business market researchers to give a deeper understanding of how b2b advertising works. ...
How do market research ideas arise and how should you approach a market research project? Here we outline the key stages to go through when scoping a market research project. ...
In this white paper we discuss what customer satisfaction scores mean and conclude with a four-point plan for making improvements. ...
Market researchers are dogged by nagging doubts. Can we believe what people tell us in response to questions about their behaviour? In other words, to what extent is what people say, what they actually mean and what drives their behaviour? ...
Small companies offer a huge opportunity for big companies. There are millions of them. However, in order to do business with small companies, it is necessary to understand them. This is the subject and purpose of this White Paper. ...