What challenges are B2B marketers and insights professionals facing in 2020? Which strategies are they focusing on to overcome these challenges? We recently carried out an online survey* to find out. Here is a summary of the main findings: *The resea ...
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple Insights According to McKinsey, improving a customer experience from average to excep ...
Through 4,000+ B2B research studies, we have identified 20 of the most useful and informative frameworks, models and metrics that ultimately help brands grow. We recently documented these into a complimentary booklet comprising over 50 pages of visua ...
Winning With Emotion: How To Become Your Customers’ First-Choice What factors influence the decisions of b2b buyers? How important is emotion in driving buyer behavior? In the race for the finishing line, what truly makes the difference between ...
As market researchers, the main aim of our game is to capture the attention of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to gather any traction in the business, limiting its ability to drive action. There ...
Customer satisfaction and customer centricity have moved up on the agenda for most companies. It has become clear that a company should not produce to sell, but to satisfy the needs of customers and potential customers. In order to measure, track and ...
What Are the Megatrends Shaping Your Industry? In today’s ever-changing business environment, companies need to have one eye on the future in order to stay ahead of the competition. Here at B2B International, we’re always thinking of the latest i ...
The world of work is rapidly changing as technology continues to accelerate and industry embraces further degrees of automation. At the same time, AI is beginning to take machine capabilities towards greater-than-human levels of critical decision-mak ...
Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...
There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs and preferences. Market research provide ...
