There is no doubting the importance of having a strong brand; one that is well recognized, has a strong story, strong relevance, and as a result features in the purchase consideration set for target buyers. Significant spend on brand development, pro ...
In June we conducted a series of webinars across the world. In attendance was our Head of Research & Analytics, Oliver Truman, who delivered the exclusive findings from our COVID-19 Pandemic Tracker. He was joined by some of our research profess ...
Dive deep into what drives a successful customer-centric business strategy that puts the customer’s needs, wants, and communication preferences at the center of the buying process. Download your copy below of our recent webinar presentation fea ...
Preparing for the New Normal The COVID-19 pandemic has confronted every type of business with unprecedented challenges. However, as we adapt to the new reality, we find comfort in knowing that we are all in this together, and that we can get through ...
“There’s still a disconnect between brands listening through technology and knowing what to do with the information they’re hearing.” – Didier Bonnet, Capgemini Consulting Insights Last year, Forrester predicted B2C and B2B sp ...
New study provides a unique view on the top trends in B2B markets and key actions required to succeed this year. As the industry expands and evolves, B2B marketing has become more complex than ever before. B2B marketers are required to be specialists ...
“A brand is a shortcut for all the expectations I have for what you’re about to do for me. It’s a shortcut for trust, for promises, for conversations.” – Seth Godin, author Insights At the heart of a succes ...
What challenges are B2B marketers and insights professionals facing in 2020? Which strategies are they focusing on to overcome these challenges? We recently carried out an online survey* to find out. Here is a summary of the main findings: *The resea ...
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple Insights According to McKinsey, improving a customer experience from average to excep ...
Through 4,000+ B2B research studies, we have identified 20 of the most useful and informative frameworks, models and metrics that ultimately help brands grow. We recently documented these into a complimentary booklet comprising over 50 pages of visua ...
