B2B marketing is an exciting place to be in 2023. Rising expectations, advances in technology and shifts in the decision-making unit mean a B2B marketer’s job is now more complex, but also more interesting. Once you layer on top the difficult macro ...
A company’s brand is among its biggest assets as it provides credibility and a point of differentiation. Building and maintaining a strong and consistent brand position that resonates with the market is a challenge faced by many of the largest B2B ...
An Interactive Guide to Making Smarter Brand Decisions Through Brand Health Research At B2B International, we take an holistic approach to understanding the strength of a B2B brand, ensuring the insights we provide can inform any number of str ...
We recently ran a comprehensive survey with our parent company dentsu to understand consumer sentiment in the UK. The insights from this survey were also distilled to understand how business decision-makers are feeling, what their main concerns are, ...
View Infographic > Creating detailed, customer-led journey maps are a catalyst for driving effective, long-term improvements to the customer experience. During our CX Masters podcast series, we interviewed Annette Franz, Founder and CEO of ...
With a third of the global economy expected to be in recession in 2023 according to the IMF, navigating potential disruption will be top of the agenda for business decision-makers. In our recent blog post, we discussed how market research can be used ...
In today’s business environment, there is mounting pressure for B2B marketers to do more with less. The pace of business is fast, teams are lean, competition is fierce, and the need to remain innovative is higher than ever. Yet, what many should re ...
Our latest research showed that customer experience and loyalty is the number 1 priority for B2B organizations, and that isn’t set to change in the future. B2B Marketing Priorities [Click to enlarge] We understand how important it is to crea ...
In 2020 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Within these 4 Superpowers we identified 30 key ingredients of B2B customer experiences that make the difference between winning a ...
In 2020 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Within these 4 Superpowers we identified 30 key ingredients of B2B customer experiences that make the difference between winning a ...
