B2B buyers are placing increased importance on ESG topics when choosing a brand to do business with, according to our latest Superpowers Index research, and businesses who prioritize sustainability are 28% more likely to have seen increased revenues ...
In the world of fast, short-lived digital marketing, measuring campaigns and their success is vital. By utilizing pre- & post- campaign metrics, you gain valuable insights into the effectiveness of advertising design, timing and channels ...
Having analyzed more than 1,300 manufacturing brand experiences across the world, we found that brands are not reaching the inflated expectations of manufacturing buyers, and there is a huge opportunity for those who can deliver the right experiences ...
Having analyzed more than 1,100 professional services brand experiences across the world, we found that brands are not reaching the inflated expectations of professional services buyers, and there is a huge opportunity for those who can deliver the r ...
Having analyzed more than 1,800 financial services brand experiences across the world, we found that brands are not reaching the inflated expectations of financial services buyers, and there is a huge opportunity for those who can deliver the right e ...
Having analyzed 2,500 B2B tech brand experiences across the world, we found that brands are not reaching the inflated expectations of B2B tech buyers, and there is a huge opportunity for those who can deliver the right experiences at the right time. ...
B2B brands are becoming increasingly focused on delivering best-in-class customer experiences. These brands understand that rising buyer expectations means that differentiating on product alone is not enough; they also have to differentiate on experi ...
Having researched hundreds of B2B brands over the years, we know how to support our clients in achieving successful segmentation outcomes. To help you apply segmentations more effectively, below are 5 optimal applications and use cases for implementi ...
Looking for our latest 2025 findings? View the findings from the 2025 B2B Superpowers Index It’s non-negotiable – B2B brands must evolve their brand experiences, at speed and at scale, to stay relevant to increasing buyer needs and expectatio ...
B2B marketing is an exciting place to be in 2023. Rising expectations, advances in technology and shifts in the decision-making unit mean a B2B marketer’s job is now more complex, but also more interesting. Once you layer on top the difficult macro ...
