Our 2023 Superpowers Index research shows that B2B buyers are placing increased importance on ESG topics when choosing a brand to do business with. A significant opportunity exists for B2B brands willing to demonstrate a true commitment to social and environmental responsibility.
But how many B2B brands are embracing this challenge?
As in any market, there exists a diverse array of companies with varying behaviors, attitudes, and needs. In this infographic, we explore the 5 clear segments categorizing businesses in terms of their attitudes towards sustainability.
To dive deeper into why sustainability is an important growth driver in the B2B sector and the specific ESG-related purchase decision drivers that matter most to buyers, view the full report.
Ready to take action? Get in touch to learn how B2B International can help you understand what your target audience values and measure the effectiveness of your sustainability messaging.