2020 Trends Report: Customer Centricity

  “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple   Insights According to McKinsey, improving a customer experience from average to excep ...

The ‘State of B2B’ Survey 2019

Winning With Emotion: How To Become Your Customers’ First-Choice What factors influence the decisions of b2b buyers? How important is emotion in driving buyer behavior? In the race for the finishing line, what truly makes the difference between ...

‘Your Guide to the Future’ Megatrends Series

What Are the Megatrends Shaping Your Industry? In today’s ever-changing business environment, companies need to have one eye on the future in order to stay ahead of the competition. Here at B2B International, we’re always thinking of the latest i ...

The Future of Work

The world of work is rapidly changing as technology continues to accelerate and industry embraces further degrees of automation. At the same time, AI is beginning to take machine capabilities towards greater-than-human levels of critical decision-mak ...

Written by Thomas Grubert

5 Top Tips for Western Companies to Ensure Business Longevity in China

Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...

Written by Stephanie Teow

Buyer Persona Development: 7 Steps To Bring The Buyer To Life

7 Tips For Buyer Persona Development & Embedding Them In Your Organization Many companies struggle with developing a sales and marketing strategy which satisfies the Four W’s: Who? Targets the right groups of customers/prospects What? Uses ...

Written by Conor Wilcock

Bridging The Gap Between Market Research & Strategy Consulting

There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs and preferences. Market research provide ...

Written by Tom Percival