A joint reflection by Pete Mullarkey, Insights Network Manager at B2B International, and Rachael Murdoch, Managing Partner – SEO at dentsu. This article has a simple objective: to help you recognize a quiet shift in how buyers dis ...
2026 will be a defining year for B2B brands. If 2025 was the year marketers felt the sharp impact of AI, shifting buyer expectations, and economic pressure, then 2026 will see decision makers researching, evaluating, and buying in entirely new ways. ...
Introducing dentsu B2B’s 2025 Edition of The Superpowers Index, and this year it’s bigger and better than ever! The Superpowers Index, conducted by B2B International in collaboration with dentsu B2B, is the largest global study of B2B buying beha ...
What is Discourse Analysis? Discourse analysis is an approach that examines how language is used – whether spoken, written, or visual – in specific situations or contexts. Rather than focusing solely on the structure and content of langua ...
Customer Experience (CX) is more than a buzzword – it’s a business imperative. To mark CX Day 2025, we’ve curated our most impactful resources to help you elevate your CX strategy. Whether you’re just starting out or lookin ...
Discover how B2B International uses qualitative research to uncover the true meanings, needs, and motivations that drive decision-making in B2B markets. In a world driven by data, understanding the why behind the what is more important than ev ...
In B2B research, how you reach your audience is just as critical as what you ask them. The right methodology ensures you connect with the right people, gather meaningful insights, and deliver actionable outcomes. At B2B International, we partn ...
Examining the potential uptake of completely new, previously unseen concepts is a delicate issue for any organisation. Indeed, many organisations struggle to successfully launch new products – mainly due to a failure to thoroughly investigate wheth ...
A practical guide for Western companies to navigate cultural and organizational challenges in Japanese B2B research. Conducting B2B research in Japan has long posed challenges for Western businesses. From both logistical and cultural pe ...
Accessibility in B2B Research Accessibility is often low on the list of priorities in B2B research design and delivery – if it’s considered at all. A combination of factors contributes to this oversight: the implicit assumption that B2 ...
