As business-to-business market research specialists, it goes without saying that we have a rich seam of experience in terms of different industry sectors, clients, types of research and techniques. All of these are elements you would expect from a trusted market research partner.

However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives. This comprehensive collection of our thinking on business-to-business research is testament to this rigorous, ideas-driven approach. In short, we go beyond knowledge.

Facilitating Memory Retention

When creating reports and presenting information, we often get caught up in creating beautiful masterpieces, yet overlook how easy they might be for our clients to understand and remember. Memory is a complicated concept which many scientists have at ...

Written by Ceri-Ann Hughes

Six Tools for Creating Impact in Presentations

It’s fair to say that most of us aren’t born with an innate ability to deliver impactful presentations – it’s a skill that needs to be practiced and mastered. Whilst there are many training courses, books, articles and blogs out there to prov ...

Written by Simi Dhawan

B2B Buyer Personas – Marketing To Somebody, Not Just Anybody!

What are b2b buyer personas? Marketing and advertising is expensive and can be ineffective. Companies can end up marketing and advertising to people who are not relevant or who have no interest in their products or services. To avoid wasting large am ...

Written by Jennifer Strange

The Momentum Matrix – A Customer Experience Framework

Customer Experience Metrics Being a market researcher who carries out customer experience programmes for some of the largest businesses in the world, I can appreciate a useful metric – of which there are many at our disposal but all do have the ...

Written by Marc Brokenbrow