Looking for our latest 2024 findings? View the findings from the 2024 B2B Superpowers Index Today’s B2B buyers are sophisticated, emotional, and more complex than ever. They need to not only see a “business value add” to fulfil their business o ...
Master 12 fundamentals of marketing with our set of clear, concise and highly-visual ‘How To’ infographics. Having spent more than 20 years researching business markets, we know what brands must focus on to achieve growth, and we kn ...
The future is now Investing in digital transformation is no longer optional for B2B businesses. It isn’t just a nice-to-have or something to put off as a strategy for the future. The future is now. 2020 and its well documented challenges have accel ...
If you missed our webinar in partnership with Isobar on September 16th, here is your opportunity to download the recording plus the full presentation. What did you miss? We discussed the importance of digital transformation to B2B organizations, why ...
Watch our recent webinar Understanding Market Shifts During the Pandemic and the Implications for Your Business Watch Now ...
[Click image to enlarge] Watch our recent webinar Understanding Market Shifts During the Pandemic and the Implications for Your Business Watch Now ...
Watch our recent webinar Understanding Market Shifts During the Pandemic and the Implications for Your Business Watch Now ...
Introduction Around the world millions of organizations live by the mantra that happy employees make happy customers. The research we have done for our clients over the years has proven this to be the case; there is indeed a strong correlation betwee ...
There is no doubting the importance of having a strong brand; one that is well recognized, has a strong story, strong relevance, and as a result features in the purchase consideration set for target buyers. Significant spend on brand development, pro ...
In June we conducted a series of webinars across the world. In attendance was our Head of Research & Analytics, Oliver Truman, who delivered the exclusive findings from our COVID-19 Pandemic Tracker. He was joined by some of our research profess ...
