Digital transformation represents a fundamental change in how organizations deliver value to their customers. The recent global pandemic has been a catalyst for many organizations and industries to accelerate their digital transformation plans. Furth ...
With B2B buyer expectations ever increasing and digital transformation in full force, B2B Marketing and CX trends are changing constantly. B2B International therefore recently surveyed a large group of B2B decision makers to ensure we keep our finger ...
Our research shows that 75% of leading B2B CMOs say investing in CX is a top priority. We therefore wanted to investigate ways in which B2B companies could create a superior customer experience. We conducted over 3,000 interviews, exploring over 5,00 ...
Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. And yet many B2B companies ...
The past year has forced all of us to adapt to a new way of life, both personally and professionally. In 2020, the dentsu CMO survey explored how CMOs have reacted to the impact of the pandemic, and importantly, how they are helping their business to ...
As we strive to empower businesses to grow through research, we wanted to provide exclusive insight into where other businesses are focusing their efforts right now in order to improve. In a world currently full of business challenges, it is of no su ...
With the rising influence of millennial decision-makers, B2B brands will have to fundamentally change the way they engage with their target audience. In this webinar, experts from B2B International and the B2B Institute share their findings on how em ...
Watch the recording and download the accompanying slides from our recent presentation at ANA’s Digital Transformation Conference featuring B2B International’s Vice President of North America, Nik Werk, and North America’s Research Manager Taylo ...
Looking for our latest 2024 findings? View the findings from the 2024 B2B Superpowers Index Today’s B2B buyers are sophisticated, emotional, and more complex than ever. They need to not only see a “business value add” to fulfil their business o ...
Master 12 fundamentals of marketing with our set of clear, concise and highly-visual ‘How To’ infographics. Having spent more than 20 years researching business markets, we know what brands must focus on to achieve growth, and we kn ...
