Our recent survey of B2B decision-makers found that nearly three quarters of all business decisions are being influenced by millennials, meaning this cohort is quickly becoming the most important and discerning B2B audience. It’s imperative that mo ...
Introduction Brands are more important now than ever before! Brands are a promise to your buyer and in a world of uncertainty a powerful brand conveys credibility, trustworthiness, integrity, quality, reliability and experience. Brands are valuable a ...
Our 2021 B2B Marketing Monitor research found that delivering an excellent CX throughout the entire customer lifecycle is the top priority challenge being addressed by B2B marketers & insights professionals in 2021. In fact, improving the custom ...
Digital transformation represents a fundamental change in how organizations deliver value to their customers. The recent global pandemic has been a catalyst for many organizations and industries to accelerate their digital transformation plans. Furth ...
With B2B buyer expectations ever increasing and digital transformation in full force, B2B Marketing and CX trends are changing constantly. B2B International therefore recently surveyed a large group of B2B decision makers to ensure we keep our finger ...
Our research shows that 75% of leading B2B CMOs say investing in CX is a top priority. We therefore wanted to investigate ways in which B2B companies could create a superior customer experience. We conducted over 3,000 interviews, exploring over 5,00 ...
Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. And yet many B2B companies ...
The past year has forced all of us to adapt to a new way of life, both personally and professionally. In 2020, the dentsu CMO survey explored how CMOs have reacted to the impact of the pandemic, and importantly, how they are helping their business to ...
As we strive to empower businesses to grow through research, we wanted to provide exclusive insight into where other businesses are focusing their efforts right now in order to improve. In a world currently full of business challenges, it is of no su ...
With the rising influence of millennial decision-makers, B2B brands will have to fundamentally change the way they engage with their target audience. In this webinar, experts from B2B International and the B2B Institute share their findings on how em ...
