New study provides a unique view on the top trends in B2B markets and key actions required to succeed this year. As the industry expands and evolves, B2B marketing has become more complex than ever before. B2B marketers are required to be specialists ...
“A brand is a shortcut for all the expectations I have for what you’re about to do for me. It’s a shortcut for trust, for promises, for conversations.” – Seth Godin, author Insights At the heart of a succes ...
What challenges are B2B marketers and insights professionals facing in 2020? Which strategies are they focusing on to overcome these challenges? We recently carried out an online survey* to find out. Here is a summary of the main findings: *The resea ...
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs, Apple Insights According to McKinsey, improving a customer experience from average to excep ...
Through 4,000+ B2B research studies, we have identified 20 of the most useful and informative frameworks, models and metrics that ultimately help brands grow. We recently documented these into a complimentary booklet comprising over 50 pages of visua ...
Winning With Emotion: How To Become Your Customers’ First-Choice What factors influence the decisions of b2b buyers? How important is emotion in driving buyer behavior? In the race for the finishing line, what truly makes the difference between ...
As market researchers, the main aim of our game is to capture the attention of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to gather any traction in the business, limiting its ability to drive action. There ...
Customer satisfaction and customer centricity have moved up on the agenda for most companies. It has become clear that a company should not produce to sell, but to satisfy the needs of customers and potential customers. In order to measure, track and ...
What Are the Megatrends Shaping Your Industry? In today’s ever-changing business environment, companies need to have one eye on the future in order to stay ahead of the competition. Here at B2B International, we’re always thinking of the latest i ...
The world of work is rapidly changing as technology continues to accelerate and industry embraces further degrees of automation. At the same time, AI is beginning to take machine capabilities towards greater-than-human levels of critical decision-mak ...
