No company wants to leave money on the table and so obtaining the optimum price has always been a key issue to marketers. However, asking customers to quantify the price they would be willing to pay for a product or service is one of the hardest ques ...
This white paper is the first of two white papers that are concerned with the development of a company by means of operational and strategic alliances. As business generally becomes more globalised, the incidence of joint development is increasing. ...
The first section of this two-part white paper (Scoping Out Alliances And Joint Ventures) was concerned with scoping out and evaluating possible opportunities. This second white paper is concerned with the specific management challenges that are pos ...
The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that need to be asked. So, what are the best and most effective resources to use? ...
Businesses now operate in a world in which information is more readily and publicly available than ever before. In this white paper, we look at the influence this has had on gathering competitor and market intelligence. ...
Establishing the value that people put on the goods and services they sell is one of the most difficult tasks for the business-to-business marketer. Finding the right price is a judgement which many get badly wrong – usually charging too little bec ...
Keeping your employees satisfied is crucial. This paper explores some of the theories about employee satisfaction at work and looks at approaches to measuring and addressing the issues raised. ...
With very few exceptions, market research projects should contribute to decision-making or solving business problems. The output of research may be interesting, but it should always go beyond providing insights and assist management in making more i ...
The past decade has seen a shift in recognition of the importance of seeking feedback and understanding the views of those who support a business or who have a vested interest in it. ...
The sizeable sums involved in acquisitions, and the dire implications they have on a company's future, demand that these decisions are in the hands of the senior team running the organisation. But, what is the role of research in acquisition studies? ...