The essential element of the sales manager's survival kit is good information, particularly in four areas: the company's sales, the structure of the market, detailed knowledge of buyers and the strengths and weaknesses of the company vis-a-vis the co ...
The purposes of this article is to hopefully make your life easier in knowing how to go about gathering market intelligence and what types of market intelligence will deliver useful insight. Here are 3 steps to powerful market intelligence. ...
It has always been assumed that marketing expenditure is one of the first things to be cut when times are hard and yet historically the market research industry has been spared. At the end of the day, gathering market intelligence on what your custom ...
Image is how others see us. It is the cornerstone of the success of any business. If a company's image is right everything else will follow easily. It is important that every company should ask themselves what image they wish to project and at whom. ...
The following article is designed to help create a framework and checklist of areas that every business should consider when developing its brand – it focuses a little more on service businesses than product businesses but the same principles still ...
Entrepreneurs are now having to learn to play by a different set of rules. The strength of destabilizing forces such as digitization, globalization and deregulation are gathering pace and affecting all businesses, making it harder than ever to plan f ...
If business to business marketers experience twinges of inadequacy when compared to their counterparts in consumer fields, sampling is often the reason. So, how should you go about choosing an industrial sample? ...
How often have you struggled to respond to a questionnaire which just isn't quite right for your answers? No doubt you became annoyed, frustrated and maybe even cynical about market research. These problems arise because of poor questionnaire design. ...
This white paper shows how market research, when used correctly in product development research, will minimize the risk of failure. It also explains that market research does not always give a clear-cut answer – considerable insights and experienc ...
China and India are booming. Superficially it is easy to be impressed. The two purposes of this White Paper are (i) to compare and contrast the high growth rates in the two countries and (ii) to assess the likely outcomes and impact. ...
