Storytelling is a crucial element of the senior market researcher’s toolkit. Master storytelling, and you truly are on the way to seeing your value as a researcher, not to mention your job satisfaction, soar. ...
Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who are influenced by biases and experience when making decisions. ...
There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your ...
At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy. ...
Are your channels to market set in stone? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a strong route to market and get the most out of your distributors. ...
Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how yo ...
Promotion forms an important part of any marketer's remit, but are you embracing new promotional opportunities and finding the optimum promotional mix?. This article, part of our series on developing a marketing strategy, aims to explore how you can ...
A well thought-out pricing strategy is crucial to optimizing both sales volume and profit. This article, part of our series on developing a marketing strategy, aims to explore how you can develop an effective pricing strategy that optimizes both sale ...
You are not selling a single, tangible product in isolation. This article, part of our series on developing a marketing strategy, aims to explore the importance of developing an augmented product or service and why it's crucial to increasing revenue. ...
No company has the resources to successfully satisfy every potential target market. This article, part of our series on developing a marketing strategy, aims to explore how you can build an effective customer segmentation. ...