What Is Behavioural Economics?

B2B International
 

Traditional economics views humans as robotic machines who make calculated decisions based on logic. In contrast, behavioural economics views humans as irrational and emotional beings who are influenced by biases and experience when making decisions. This infographic takes a closer look at just what behavioural economics is and how it can be used.

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What Is Behavioural Economics? (Infographic)

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