In order to counteract buyers who seek to commoditize their suppliers, a b2b company has to find ways other than lowering its prices to differentiate its offering. This white paper outlines how exactly a company can do this. ...
The data collection methods used by market researchers have changed dramatically over the last two decades. For b2b market researchers, online surveys and telephone interviews are the main data collection methods. This paper examines the use of these ...
Focus groups have always been a popular research method in communication studies or ad testing. However, in b2b research, they are more niche and their use has declined in recent years. Is this because focus groups are not appropriate for today’s b ...
This white paper explores the opportunity to gain unique and valuable market insights by tapping into what is often a neglected source for marketers - employees. ...
Knowing the size of a market is a fundamental requirement for all marketing plans. The market size is a measure of the potential available to a company and it is the starting point for developing a marketing strategy. This paper discusses how market ...
This paper will examine two statistical research techniques designed to help organisations to go beyond the basic and gain a much deeper understanding of customer needs and loyalty – MaxDiff analysis and derived importance. ...
Smartphones have already entered the lives of most internet users, and more will follow. This whitepaper explores how the rise of smartphones is disrupting market research agencies and market research buyers. ...
The role of a brand in developing a loyal and profitable customer base and providing a strong differentiation from competitors, has never been more important. Being able to effectively measure brand health, therefore, is crucial for brand strategy su ...
Online communities are virtual communities that interact with each other over the internet. How valuable is this technique in professional and industrial research? What does the future hold for this technique? We take a look in this white paper. ...
The workplace is full of decisions and many of them are costly. The cost can run to many thousands if not millions of dollars. With such large sums at stake, we would expect decision-making to be far more rational than our choice of toothpaste in the ...
