With a third of the global economy expected to be in recession in 2023 according to the IMF, navigating potential disruption will be top of the agenda for business decision-makers. In our recent blog post, we discussed how market research can be used ...
In today’s business environment, there is mounting pressure for B2B marketers to do more with less. The pace of business is fast, teams are lean, competition is fierce, and the need to remain innovative is higher than ever. Yet, what many should re ...
Our latest research showed that customer experience and loyalty is the number 1 priority for B2B organizations, and that isn’t set to change in the future. B2B Marketing Priorities [Click to enlarge] We understand how important it is to crea ...
In 2020 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Within these 4 Superpowers we identified 30 key ingredients of B2B customer experiences that make the difference between winning a ...
In 2020 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Within these 4 Superpowers we identified 30 key ingredients of B2B customer experiences that make the difference between winning a ...
In 2020 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Within these 4 Superpowers we identified 30 key ingredients of B2B customer experiences that make the difference between winning a ...
In 2020 we introduced you to the 4 Superpowers, which collectively help architect the ultimate B2B customer experience. Within these 4 Superpowers we identified 30 key ingredients of B2B customer experiences that make the difference between winning a ...
Here’s a question for you; on a scale from 1 to 10, how do you think your customers would rate the customer experience (CX) you provide? We asked 97 large, global companies, and a quarter of them believed that their customers would give them a ...
Last year we presented our findings on Generational Differences in B2B Decision Making. This year we put the spotlight on the Millennials who this year made up the largest response of our decision maker survey, representing a further shift in the mak ...
We live in a world of instant gratification, and with the average tenure of any CEO being less than 2 years it is of no surprise that CMOs are under pressure from the CEOs for instant results. As a result, sales activation is at the top of their prio ...
