Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences. We wanted to understand what was making the difference between winning and losing. And we wanted to go into detail we ...
New tools and technologies that speed up processes and reduce the time spent on repetitive tasks are a welcome addition to the market research world. The days of relying solely on manual data checks, Excel pivot tables, and transcription from scratch ...
Introducing The Kano Classification Model It is fairly common when dealing with product development projects to attempt to in some way quantify the importance of certain features or attributes that the product may possess to the appeal of the ...
This article introduces customer journey mapping (CJM) in the context of customer experience management. It looks at what it is, why we should do it and the approaches that can be used to undertake this. ...
Buyer personas are becoming an increasingly important element of the business-to-business marketer’s toolkit. This article outlines seven key points to bear in mind when researching, developing and activating B2B buyer personas in your organiza ...
Our 2023 Superpowers Index research shows that B2B buyers are placing increased importance on ESG topics when choosing a brand to do business with. A significant opportunity exists for B2B brands willing to demonstrate a true commitment to social and ...
B2B buyers are placing increased importance on ESG topics when choosing a brand to do business with, according to our latest Superpowers Index research, and businesses who prioritize sustainability are 28% more likely to have seen increased revenues ...
In the world of fast, short-lived digital marketing, measuring campaigns and their success is vital. By utilizing pre- & post- campaign metrics, you gain valuable insights into the effectiveness of advertising design, timing and channels ...
Having analyzed more than 1,300 manufacturing brand experiences across the world, we found that brands are not reaching the inflated expectations of manufacturing buyers, and there is a huge opportunity for those who can deliver the right experiences ...
Having analyzed more than 1,100 professional services brand experiences across the world, we found that brands are not reaching the inflated expectations of professional services buyers, and there is a huge opportunity for those who can deliver the r ...
