An important part of every customer research program is a representative sample. Often this is oversimplified into a focus on response rates or quota targets, but this can be misleading in isolation. To understand why, we need to look more closely at ...
When considering the growth strategy of your business, there are several circumstances in which it becomes necessary to evaluate and compare market opportunities. You might be planning the launch of a new product or service – either in a new market ...
AI Is The New Fire; Don’t Get Burned Some people have described the development of AI as the biggest advancement since the invention of fire. This may be hyperbole, but there is no denying the rate at which it is changing our working world and (lik ...
It’s fair to say that my obsession with the Olympic Games began with Atlanta ’96. Whether it was Muhammad Ali lighting the torch at the opening ceremony, Linford Christie being disqualified as reigning men’s 100m champion, or Steve Redgrave giv ...
Looking for our latest 2025 findings? View the findings from the 2025 B2B Superpowers Index Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences. We wanted to understand wh ...
New tools and technologies that speed up processes and reduce the time spent on repetitive tasks are a welcome addition to the market research world. The days of relying solely on manual data checks, Excel pivot tables, and transcription from scratch ...
Introducing The Kano Classification Model It is fairly common when dealing with product development projects to attempt to in some way quantify the importance of certain features or attributes that the product may possess to the appeal of the ...
This article introduces customer journey mapping (CJM) in the context of customer experience management. It looks at what it is, why we should do it and the approaches that can be used to undertake this. ...
Buyer personas are becoming an increasingly important element of the business-to-business marketer’s toolkit. This article outlines seven key points to bear in mind when researching, developing and activating B2B buyer personas in your organiza ...
Our 2023 Superpowers Index research shows that B2B buyers are placing increased importance on ESG topics when choosing a brand to do business with. A significant opportunity exists for B2B brands willing to demonstrate a true commitment to social and ...
