Millennials In Mind
Generational differences between Baby Boomers, Generation X and Millennials is a hot topic. What does it all mean for B2B marketing and business strategy? ...
Current Trends in the World of B2B Marketing
What’s keeping b2b marketers awake at night? Which marketing strategies are businesses using to drive growth right now? How customer-centric are b2b companies? We’ve put the answers to these questions, plus many more findings from our latest B2B ...
Five Golden Rules for Keeping Employees Happy
Here are five golden rules for keeping staff happy that we have learned from the dozens of employee surveys we have carried out over the past 18 years. ...
How to Compete in a Commoditized Market
In order to counteract buyers who seek to commoditize their suppliers, a b2b company has to find ways other than lowering its prices to differentiate its offering. This white paper outlines how exactly a company can do this. ...
Online Versus Telephone; Which is Best in B2B Research Projects?
The data collection methods used by market researchers have changed dramatically over the last two decades. For b2b market researchers, online surveys and telephone interviews are the main data collection methods. This paper examines the use of these ...
What Is the Future for B2B Focus Groups?
Focus groups have always been a popular research method in communication studies or ad testing. However, in b2b research, they are more niche and their use has declined in recent years. Is this because focus groups are not appropriate for today’s b ...
Employee Research – a Neglected Treasure Trove of Market Intelligence
This white paper explores the opportunity to gain unique and valuable market insights by tapping into what is often a neglected source for marketers - employees. ...
The Secrets of Assessing B2B Market Sizes
Knowing the size of a market is a fundamental requirement for all marketing plans. The market size is a measure of the potential available to a company and it is the starting point for developing a marketing strategy. This paper discusses how market ...
Two of the Most Important Statistical Tools You Will Ever Need
This paper will examine two statistical research techniques designed to help organisations to go beyond the basic and gain a much deeper understanding of customer needs and loyalty – MaxDiff analysis and derived importance. ...
What Business-To-Business Market Researchers Need to Know About Smartphones in Online Surveys
Smartphones have already entered the lives of most internet users, and more will follow. This whitepaper explores how the rise of smartphones is disrupting market research agencies and market research buyers. ...