Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience (CX) is embedded into their company culture.
We examined over 500 business-to-business brands to determine what makes a differentiated customer experience. From this we have identified the six pillars of b2b CX excellence. Scroll down to view the infographic on what these are, and to see the proportion of b2b firms that are leaders for each pillar.
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