Six Steps To B2B Customer Experience Excellence
In examining the customer experience of over 500 b2b brands, we identified a step-by-step process to achieving b2b customer experience excellence that applies to virtually all b2b brands. ...
From Good To Great – Best Practices In Benchmarking
If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hun ...
Ethnography In Business To Business Markets. A Guide On What, When And How
This whitepaper introduces the subject of ethnography, an increasingly popular means of getting closer to the lives and behaviours of customers by observation. Put simply, it is living a day in the life of customers by wearing their shoes. ...
Differentiating An Undifferentiated Product – A Conversation With Dale Grinstead
Sealed Air is a leading global provider of innovative packaging and hygiene solutions. B2B International’s Cristin Diaz recently interviewed Sealed Air’s Dale Grinstead to discuss the company’s success in hygiene solutions. ...
How Questions Change What We Think And What We Do
Market research, and asking questions in general, has the power to drive customer behaviour. This is known as the question-behaviour effect. The purpose of this white paper is to explore how it works and the advantages that can be gained from this. ...
Go Beyond In Customer Experience – A Conversation With Chris Daffy
Nick Hague, Chairman of B2B International, in conversation with Chris Daffy, customer experience guru. Nick and Chris discuss how to embed the very best customer experience in organisations. ...
The 6 Top Drivers of B2B CX Excellence
Recent research we conducted with marketing professionals of large b2b companies showed that only 14% of firms are truly customer centric where the customer experience is embedded into their company culture. We examined over 500 b2b brands to determi ...
How to Communicate With Millennials in a B2B Environment – a Conversation With Liz Keene
One in five b2b decision makers is a Millennial. This will no doubt increase in the coming years. So, it is now more crucial than ever before to learn how to communicate and engage with Millennials. Director Nick Hague recently sat down with Millenni ...
Running a Successful Brand Tracking Program
Tracking performance and positioning is a key element of any successful brand strategy. Here are 10 important steps to follow to ensure a successful tracking programme. ...
Millennials In Mind
Generational differences between Baby Boomers, Generation X and Millennials is a hot topic. What does it all mean for B2B marketing and business strategy? ...