3 Key Learnings From Visual Neuroscience For Business-To-Business Presentations
We all know that visuals are a key component of any presentation. In our efforts to improve them, what can we learn from sensory neuroscience? ...
7 Tips for Keeping Your Path-To-Purchase Research on the Right Track
Most researchers and those involved in research circles are by now extremely familiar with the term “Customer Journey”. It entered the insight mainstream in 2012-2013 and has since become the all-encompassing descriptor of studies which explore t ...
Buyer Journey Mapping in B2B Markets
Understanding the path to purchase is vital in driving brand preference. And crucially, it begins long before considerations on the likes of product features and price. Buyer journey research allows you to step into the buyer’s shoes and identify t ...
Customer Experience: Make it Memorable – But For The Right Reasons
The growing trend to switch focus from Customer Service or Customer Relationship Management to Customer Experience and Customer Experience Management is a smart one. ...
Putting the Customer at the Heart of the Business
In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research ...
Google Search Tips
As b2b market research specialists, we at B2B International are accustomed to finding answers that might not be easily available, including through extensive secondary research. We know the secrets to more successful Googling and share our top tips ...
Focus On: B2B Marketing Challenges 2017
Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. ...
The Customer Journey and How Businesses Buy
Two questions are at the heart of business to business marketing – how do people make choices in favour of one supplier rather than another, and how can we push aside an incumbent supplier and break into a new account. This paper addresses these tw ...
Six Steps To B2B Customer Experience Excellence
In examining the customer experience of over 500 b2b brands, we identified a step-by-step process to achieving b2b customer experience excellence that applies to virtually all b2b brands. ...
From Good To Great – Best Practices In Benchmarking
If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hun ...