White Papers

Brand Equity Research: Net Value Score – The Metric For Success

Many research studies provide measures on satisfaction and loyalty, but few provide measurements on perceived value. So, there is a need for a new tool that more accurately measures perceived value; this is where the Net Value Score comes in. ...

Written by Julia Cupman and Paul Hague
White Papers

Brand Name Research: What’s In A Name?

A brand name is one of the most important assets we have, providing instant recognition and a shorthand for our brand values. So, it pays to understand the importance of yours. ...

Written by Paul Hague
White Papers

Business Promotions & B2B Advertising: Ad Testing Research

What is the role of promotion and advertising in B2B markets and how can you measure its effectiveness? In this white paper we aim to answer the most important questions about b2b advertising and promotions. ...

Written by Paul Hague
White Papers

B2B Marketing: 10 Key Differences from Consumer Marketing

There are many differences between B2B and B2C marketing. We feel it is worth pointing out the implications of these differences when it comes to implementing a b2b marketing strategy. ...

Written by Paul Hague, Nick Hague and Matthew Harrison
White Papers

What is Globalisation?

Unfortunately "globalisation" has become one of the great buzz-words of our time and this poses a problem. The problem is that many, if not most, commentators on globalisation do not appear to have an elementary understanding of economics and are fix ...

Written by Daniel Park
White Papers

The Problem With Price

No company wants to leave money on the table and so obtaining the optimum price has always been a key issue to marketers. However, asking customers to quantify the price they would be willing to pay for a product or service is one of the hardest ques ...

Written by Nick Hague
White Papers

Scoping Out Alliances And Joint Ventures

This white paper is the first of two white papers that are concerned with the development of a company by means of operational and strategic alliances. As business generally becomes more globalised, the incidence of joint development is increasing. ...

Written by Daniel Park
White Papers

Managing Alliances And Joint Ventures

The first section of this two-part white paper (Scoping Out Alliances And Joint Ventures) was concerned with scoping out and evaluating possible opportunities. This second white paper is concerned with the specific management challenges that are pos ...

Written by Daniel Park
White Papers

How To Get Information For Next To Nothing

The expert desk researcher can quickly and inexpensively dig out data from a wide variety of sources to answer many of the questions that need to be asked. So, what are the best and most effective resources to use? ...

Written by Paul Hague and Conor Wilcock
White Papers

Competitor Intelligence Research & Market Intelligence

Businesses now operate in a world in which information is more readily and publicly available than ever before. In this white paper, we look at the influence this has had on gathering competitor and market intelligence. ...

Written by Matthew Harrison and Julia Cupman