Articles

Entering China

China is now often seen as the most lucrative opportunity in the developing world. The country is no longer just viewed as a low-cost manufacturing base, but also increasingly as a lucrative market with a receptive audience of customers. ...

Articles

Creating Desirable Brands

In a world where brands interact with consumers across a huge number of touchpoints (web, mobile as well as traditional), there is no longer any space for brands that follow. Here we have identified six guiding principles to help create a desirable b ...

Articles

Business Models and Strategies for Competitive Advantage

High growth depends on how you set yourself up to deliver value into the market. Colin Mason at the Hunter Centre for Entrepreneurship, University of Strathclyde and Ross Brown at Scottish Enterprise report on how fast-growth enterprises design their ...

Articles

Assessing A Sales Area’s Potential

How do you assess a sales area's potential effectively? This articles offers an outline of six methods used to arrive at logical sales targets. It including directories, by association, employment statistics, population statistics, infrastructure &am ...