A Practical 4-Step Guide to Improving Customer Satisfaction
In this white paper we discuss what customer satisfaction scores mean and conclude with a four-point plan for making improvements. ...
The Impact of Behavioural Economics on Market Research
Market researchers are dogged by nagging doubts. Can we believe what people tell us in response to questions about their behaviour? In other words, to what extent is what people say, what they actually mean and what drives their behaviour? ...
Small Businesses – An Anthropological Insight
Small companies offer a huge opportunity for big companies. There are millions of them. However, in order to do business with small companies, it is necessary to understand them. This is the subject and purpose of this White Paper. ...
Assessing A Sales Area’s Potential
How do you assess a sales area's potential effectively? This articles offers an outline of six methods used to arrive at logical sales targets. It including directories, by association, employment statistics, population statistics, infrastructure &am ...