The following article is designed to help create a framework and checklist of areas that every business should consider when developing its brand – it focuses a little more on service businesses than product businesses but the same principles still ...
Entrepreneurs are now having to learn to play by a different set of rules. The strength of destabilizing forces such as digitization, globalization and deregulation are gathering pace and affecting all businesses, making it harder than ever to plan f ...
If business to business marketers experience twinges of inadequacy when compared to their counterparts in consumer fields, sampling is often the reason. So, how should you go about choosing an industrial sample? ...
How often have you struggled to respond to a questionnaire which just isn't quite right for your answers? No doubt you became annoyed, frustrated and maybe even cynical about market research. These problems arise because of poor questionnaire design. ...
This white paper shows how market research, when used correctly in product development research, will minimize the risk of failure. It also explains that market research does not always give a clear-cut answer – considerable insights and experienc ...
China and India are booming. Superficially it is easy to be impressed. The two purposes of this White Paper are (i) to compare and contrast the high growth rates in the two countries and (ii) to assess the likely outcomes and impact. ...
Reliable market research data mostly depends on the market researcher choosing a data collection methodology through which the target audience is comfortable communicating. This paper outlines the principles of online focus groups, before examining t ...
Satisfying people's needs and making a profit along the way is the purpose of marketing. However, people's needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of cu ...
In order to be ‘in tune’ with the needs of customers, a company must ensure that the voice of the customer is integral to the company strategy, and that the customer is considered and discussed at boardroom level and also by customer-facing staff ...
Everybody is talking about loyalty nowadays. It is not that customer satisfaction has fallen by the wayside; rather it is that businesses recognise that a satisfied customer isn't necessarily a loyal one. ...