Customer Experience Metrics Being a market researcher who carries out customer experience programmes for some of the largest businesses in the world, I can appreciate a useful metric – of which there are many at our disposal but all do have the ...
Our recent survey shows that growth is high on the agenda of marketing and insight departments right now. Through the survey findings, we’ve identified the 6 key areas of focus for 2018, including the top marketing strategies and the biggest challe ...
We all know that visuals are a key component of any presentation. In our efforts to improve them, what can we learn from sensory neuroscience? ...
Most researchers and those involved in research circles are by now extremely familiar with the term “Customer Journey”. It entered the insight mainstream in 2012-2013 and has since become the all-encompassing descriptor of studies which explore t ...
Understanding the path to purchase is vital in driving brand preference. And crucially, it begins long before considerations on the likes of product features and price. Buyer journey research allows you to step into the buyer’s shoes and identify t ...
The growing trend to switch focus from Customer Service or Customer Relationship Management to Customer Experience and Customer Experience Management is a smart one. ...
In this white paper, we look at how putting the customer at the heart of your business can deliver an exceptional customer experience, and ultimately boost profits, along with some of the typical approaches for conducting customer experience research ...
As b2b market research specialists, we at B2B International are accustomed to finding answers that might not be easily available, including through extensive secondary research. We know the secrets to more successful Googling and share our top tips ...
Our latest survey of b2b marketing and research professionals across North America and Europe reveals the key focal points for business during 2017. ...
Two questions are at the heart of business to business marketing – how do people make choices in favour of one supplier rather than another, and how can we push aside an incumbent supplier and break into a new account. This paper addresses these tw ...