How to Build Customer Lifetime Value Using Research

A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important. ...

Facilitating Memory Retention

When creating reports and presenting information, we often get caught up in creating beautiful masterpieces, yet overlook how easy they might be for our clients to understand and remember. Memory is a complicated concept which many scientists have at ...

Written by Ceri-Ann Hughes

Six Tools for Creating Impact in Presentations

It’s fair to say that most of us aren’t born with an innate ability to deliver impactful presentations – it’s a skill that needs to be practiced and mastered. Whilst there are many training courses, books, articles and blogs out there to prov ...

Written by Simi Dhawan