Advertising Among SMEs
In this white paper we draw together 35 years’ experience as business to business market researchers to give a deeper understanding of how b2b advertising works. ...
A Problem Defined is a Problem Half Solved
How do market research ideas arise and how should you approach a market research project? Here we outline the key stages to go through when scoping a market research project. ...
A Practical 4-Step Guide to Improving Customer Satisfaction
In this white paper we discuss what customer satisfaction scores mean and conclude with a four-point plan for making improvements. ...
The Impact of Behavioural Economics on Market Research
Market researchers are dogged by nagging doubts. Can we believe what people tell us in response to questions about their behaviour? In other words, to what extent is what people say, what they actually mean and what drives their behaviour? ...
Small Businesses – An Anthropological Insight
Small companies offer a huge opportunity for big companies. There are millions of them. However, in order to do business with small companies, it is necessary to understand them. This is the subject and purpose of this White Paper. ...
Assessing A Sales Area’s Potential
How do you assess a sales area's potential effectively? This articles offers an outline of six methods used to arrive at logical sales targets. It including directories, by association, employment statistics, population statistics, infrastructure &am ...