What is Discourse Analysis? Discourse analysis is an approach that examines how language is used – whether spoken, written, or visual – in specific situations or contexts. Rather than focusing solely on the structure and content of langua ...
Customer Experience (CX) is more than a buzzword – it’s a business imperative. To mark CX Day 2025, we’ve curated our most impactful resources to help you elevate your CX strategy. Whether you’re just starting out or lookin ...
Discover how B2B International uses qualitative research to uncover the true meanings, needs, and motivations that drive decision-making in B2B markets. In a world driven by data, understanding the why behind the what is more important than ev ...
In B2B research, how you reach your audience is just as critical as what you ask them. The right methodology ensures you connect with the right people, gather meaningful insights, and deliver actionable outcomes. At B2B International, we partn ...
Examining the potential uptake of completely new, previously unseen concepts is a delicate issue for any organisation. Indeed, many organisations struggle to successfully launch new products – mainly due to a failure to thoroughly investigate wheth ...
A practical guide for Western companies to navigate cultural and organizational challenges in Japanese B2B research. Conducting B2B research in Japan has long posed challenges for Western businesses. From both logistical and cultural pe ...
Accessibility in B2B Research Accessibility is often low on the list of priorities in B2B research design and delivery – if it’s considered at all. A combination of factors contributes to this oversight: the implicit assumption that B2 ...
An Interactive Guide to Using Segmentation to Build a More Compelling Go-To-Market Strategy Segmentation – the process of dividing your customers into smaller group – is a core part of effective marketing. Instead of relying on a single o ...
Whether you’re finding out about purchasing behaviors, gathering views on new products, or understanding your customers’ experiences, online B2B surveys offer the opportunity to gain considerable insight across a vast and broad audience i ...
Synthetic data has been posed as the solution to many of the challenges faced by market researchers. It is claimed that artificially generated data can mimic real-world responses, significantly changing the outlook for traditional market resea ...
