A practical guide for Western companies to navigate cultural and organizational challenges in Japanese B2B research. Conducting B2B research in Japan has long posed challenges for Western businesses. From both logistical and cultural pe ...
Accessibility in B2B Research Accessibility is often low on the list of priorities in B2B research design and delivery – if it’s considered at all. A combination of factors contributes to this oversight: the implicit assumption that B2 ...
An Interactive Guide to Using Segmentation to Build a More Compelling Go-To-Market Strategy Segmentation – the process of dividing your customers into smaller group – is a core part of effective marketing. Instead of relying on a single o ...
Whether you’re finding out about purchasing behaviors, gathering views on new products, or understanding your customers’ experiences, online B2B surveys offer the opportunity to gain considerable insight across a vast and broad audience i ...
Synthetic data has been posed as the solution to many of the challenges faced by market researchers. It is claimed that artificially generated data can mimic real-world responses, significantly changing the outlook for traditional market resea ...
Qualitative research requires a particular set of methodologies, techniques, and skills to be successful. In this article, we discuss six critical factors that support the successful delivery of a qualitative research project. 1. Choosi ...
Recently, we talked about the vital importance of being a thought leader within your industry. Today, we’d like to share one of our recent thought leadership pieces developed last year for dentsu on the topic of Diversity, Equity, and Inclusion (DE ...
A deep dive into the latest Superpowers Index reveals what’s important to professional services buyers, the top priorities for professional services marketers, and the key trends impacting the professional services sector in 2025. The landscape of ...
A deep dive into the latest Superpowers Index reveals what’s important to tech buyers, the top priorities for tech marketers, and the key trends impacting the tech sector in 2025. In the rapidly evolving landscape of the technology sector, staying ...
A deep dive into the latest Superpowers Index reveals what’s important to financial services buyers, the top priorities for financial services marketers, and the key trends impacting the financial services sector in 2025. In the rapidly evolving la ...
