A deep dive into the latest Superpowers Index reveals what’s important to manufacturing buyers, the top priorities for manufacturing marketers, and the key trends impacting the manufacturing and industrial sector in 2025. As the manufacturing and i ...
An Interactive Guide to Leveraging Market Research to Deliver on Your CX Strategy Customer Experience (CX) covers all the interactions that a customer has with your brand. From the customer’s point of view, if they can see it, smell it, touc ...
The foundation of B2B market research is to uncover the opinions of business decision-makers, whether through quantitative measures of their views or qualitative explorations to dig deeper into trends. However, some critics, such as David Ogilvy, sug ...
Secondary research is an invaluable tool when it comes to market research. Not only can it be used to help build understanding and knowledge at the start of a research project, the rich data available can be a powerful tool for clients when collected ...
An important part of every customer research program is a representative sample. Often this is oversimplified into a focus on response rates or quota targets, but this can be misleading in isolation. To understand why, we need to look more closely at ...
When considering the growth strategy of your business, there are several circumstances in which it becomes necessary to evaluate and compare market opportunities. You might be planning the launch of a new product or service – either in a new market ...
AI Is The New Fire; Don’t Get Burned Some people have described the development of AI as the biggest advancement since the invention of fire. This may be hyperbole, but there is no denying the rate at which it is changing our working world and (lik ...
It’s fair to say that my obsession with the Olympic Games began with Atlanta ’96. Whether it was Muhammad Ali lighting the torch at the opening ceremony, Linford Christie being disqualified as reigning men’s 100m champion, or Steve Redgrave giv ...
Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences. We wanted to understand what was making the difference between winning and losing. And we wanted to go into detail we ...
New tools and technologies that speed up processes and reduce the time spent on repetitive tasks are a welcome addition to the market research world. The days of relying solely on manual data checks, Excel pivot tables, and transcription from scratch ...
