White Papers
A Practical 10-Step Guide to Market Segmentation Research
Segmenting your market is crucial for business success. Here, we outline 10 key steps you can use to carry out a market segmentation for your business. ...
White Papers
How to Use Product Development Research to Innovate Successfully
This white paper shows how market research, when used correctly in product development research, will minimize the risk of failure. It also explains that market research does not always give a clear-cut answer – considerable insights and experienc ...
White Papers
The Growth Debate – China & India
China and India are booming. Superficially it is easy to be impressed. The two purposes of this White Paper are (i) to compare and contrast the high growth rates in the two countries and (ii) to assess the likely outcomes and impact. ...
White Papers
Online Focus Groups As A Business-to-Business Research Technique
Reliable market research data mostly depends on the market researcher choosing a data collection methodology through which the target audience is comfortable communicating. This paper outlines the principles of online focus groups, before examining t ...
White Papers
Market Segmentation in B2B Markets
Satisfying people's needs and making a profit along the way is the purpose of marketing. However, people's needs differ and therefore satisfying them may require different approaches. Identifying needs and recognising differences between groups of cu ...
White Papers
A Guide to Customer Experience Research: How To Deliver On Customer Expectations
In order to be ‘in tune’ with the needs of customers, a company must ensure that the voice of the customer is integral to the company strategy, and that the customer is considered and discussed at boardroom level and also by customer-facing staff ...
White Papers
Loyalty – How To Win Devotion From Your Customers
Everybody is talking about loyalty nowadays. It is not that customer satisfaction has fallen by the wayside; rather it is that businesses recognise that a satisfied customer isn't necessarily a loyal one. ...
White Papers
Implementing Organisational Service Excellence
Good implementation of service excellence can create stronger customer loyalty, worthwhile differentiation and sustainable competitive advantage. It’s therefore critical to implement well and the following should help those looking for ways to do t ...
White Papers
Identifying The Driving Forces Of Your Business
Many companies find it hard to identify what makes them special to their customers and potential customers. Equally, many struggle to describe their unique selling points and their core competences - the central, driving forces of their business. So, ...
White Papers
How To Research & Evaluate Outsourcing Opportunities In China
Is outsourcing from China becoming a necessity for your company in order to survive, let alone develop? What are the opportunities and pitfalls? What are the risks in entrusting a part of your product range - either a critical component or a wholly ...
