Market Research White Papers

A white paper (also known as an issues paper, position paper or thought leadership paper) frames certain issues that are of interest to a specific industry. White papers...

• Educate
• Clarify the broad outlines of an issue/topic to non-specialists
• Summarise the implications of new business development
• State specific approaches to a particular issue or market
• Introduce a new opinion/way of thinking to business

In short, a white paper is a paper that is research-based and includes an educated opinion on a topic.

The white papers are in both html and pdf format. Selected white papers are also available as mp3 podcasts.

	Marketing Strategies In A Recession Julia Cupman
	Making Effective Business Decisions – Measuring & Maximising The Return On Investment Of Market Research Julia Cupman and Paul Hague

How To Get Information For Next To Nothing Paul Hague

Customer Satisfaction Surveys Paul & Nick Hague

Segmentation in B2B Markets Paul Hague

Business-to-Business Marketing Paul Hague, Nick Hague and Matthew Harrison

Branding in Business-to-Business Markets Paul Hague

Making The Promotional Pound Go Further Paul Hague

Guiding Acquisitions and Investment Policy Paul Hague

Using The Focus Group In Market Research Carol-Ann Morgan

Differentiation: Are Product, Brand and Service Still Enough? Daniel Park

What Is Globalisation? Daniel Park

Beyond Customer Satisfaction Paul Hague and Daniel Park

The Problem With Price Nick Hague

Getting People To Switch Paul Hague

Using Online Focus Groups As A Business-To-Business Research Technique Matthew Harrison

Forecasting & Scenario Planning Paul Hague

The Value Of Brands; How Much Are They Worth? Paul Hague

What's In A Name? Paul Hague

A Problem Defined Is A Problem Half Solved Paul Hague, Nick Hague and Carol-Ann Morgan

Advertising Among SMEs Paul Hague and Matthew Powell

Business-To-Business Market Research In China Matthew Harrison

How To Research & Evaluate Outsourcing Opportunities In China Daniel Park

The Growth Debate - China & India Daniel Park

A Practical Guide to Market Segmentation Paul Hague

	Identifying The Driving Forces Of Your Business Julia Cupman
	Marketing and Selling to Chinese Businesses Matthew Harrison and Mark Hedley
	Russia After Putin Daniel Park
	Scoping Out Alliances And Joint Ventures (1) Daniel Park
	Managing Alliances And Joint Ventures (2) Daniel Park
	To What Extent Is The UK Market Research Industry A World Leader? Matthew Harrison
	Understanding and Developing Your (People) Assets Carol-Ann Morgan
	Loyalty - How To Win Devotion From Your Customers Paul Hague
	Pricing Research - What Do Our Customers Value? Paul Hague and Matthew Harrison
	Market Intelligence and Competitive Intelligence Matthew Harrison and Julia Cupman
	Using Market Research For Product Development Julia Cupman
	Business-To-Business Market Research In Russia Matthew Harrison & Tatiana Klimenko

Watch this space for additional research white papers in the future.