Smarter Market Research, Brighter Business Outcomes
As a world-class business-to-business market research company, B2B International works with leading brands and multinationals, providing valuable information and advice to guide more effective corporate decision making.
Our team of expert research consultants operates from offices in Europe, North America and China. We offer all of the services you would expect from an international market research firm, combining qualitative and quantitative methods, a full range of data gathering techniques, and sophisticated analytical tools to deliver the insights that clients depend on.
B2B International Market Intelligence
B2B International market research is a specialist business-to-business
Whether your company is looking at market entry into new territories, interested in conducting brand research, or simply needs to better understand customer loyalty, B2B's business research services can help.
In fact, as the largest dedicated B2B market research agency, we have conducted research in almost every industry sector. Find out why some of the world's largest companies trust B2B International with their market intelligence needs.
Business Insight Through Infographics
As a specialist B2B market research company, we use our expertise to uncover valuable insights for business clients. Communication is an important part of the process. Our infographics are designed to bring clarity to a range of international market research issues, including customer loyalty, employee satisfaction, business-to-business advertising, brand development and segmentation.
(Brand) Image Is Everything...
Companies with a strong brand image or reputation attract and retain more customers and better employees. Branding is a key means of achieving differentiation.
By communicating a clear and distinctive message and delivering against that message, it is possible to increase customer loyalty, sales revenue, prices and, ultimately, profitability.
Learn about how B2B's brand research toolkit can feed into your corporate brand strategy.
Discover Your Most Profitable Customers
Satisfying our customers’ needs is difficult because everyone’s exact needs differ.
But through segmentation, we can find the most effective groupings – those who really do want, need and value our offer – so we can set aside our most unprofitable customers and achieve competitive advantage in the marketplace.
We are experts at b2b segmentation research, with over 40 years' experience in international market research.
Customer Loyalty Research = Increased Profitability
Just a 5% reduction in customer defection rates can increase profits by 25% to 85% depending on the industry.
A constant improvement in customer loyalty should be in the mission statement of virtually every company. There will be reduced customer churn, increased loyalty and more importantly, increased profitability.