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Articles

This section contains a series of thought and opinion pieces on a variety of market research topics.

B2B International Market Research White Papers

These articles, written by the B2B International team have been featured in marketing and market research press. They offer a practical insight into some of the problems faced in conducting market research, or how intelligence studies can be best deployed to meet business objectives.

A selection of these articles is shown below:
Article: Assessing A Sales Area's Potential
Article: Business Models And Competitive Advantage
Article: Creating Desirable Brands
Article: Differing Needs – How Companies Source Research Agencies In China
Article: Entering China
Article: Focus Groups
Article: Good & Bad In Questionnaire Design
Article: How To Avoid Competing On Price
Article: How To Choose An Industrial Sample
Article: How To Compete Against Fast-Moving, Innovative Competitors
Article: How To Make Sure That Research Delivers Action
Article: How To Move A Brand Forward
Article: Image Research In Industrial Marketing
Article: Innovate or Die – Create Powerful Customer Insights
Article: Intelligence To Make You International
Article: It's The Quality That Counts
Article: Making Your Ads Work Harder
Article: Market Intelligence
Article: Market Research And Sales Managers
Article: Market Research In China – Recruiting And Retaining The Best Employees
Article: Market Sizing In China
Article: Nursing The Chairman's Baby
Article: Postal Surveys In Industrial Marketing Research
Article: Profiling The Competition
Article: Recommended Marketing Strategies In Developed And Developing Markets
 
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