If you can’t benchmark your brand, you can’t better it. With this in mind, we have identified 8 tips and insights on how to better your brand through benchmarking, drawing on our best practices and insights from our global databank of several hun ...
Sealed Air is a leading global provider of innovative packaging and hygiene solutions. B2B International’s Cristin Diaz recently interviewed Sealed Air’s Dale Grinstead to discuss the company’s success in hygiene solutions. ...
Nick Hague, Chairman of B2B International, in conversation with Chris Daffy, customer experience guru. Nick and Chris discuss how to embed the very best customer experience in organisations. ...
One in five b2b decision makers is a Millennial. This will no doubt increase in the coming years. So, it is now more crucial than ever before to learn how to communicate and engage with Millennials. Director Nick Hague recently sat down with Millenni ...
Here are five golden rules for keeping staff happy that we have learned from the dozens of employee surveys we have carried out over the past 18 years. ...
Storytelling is a crucial element of the senior market researcher’s toolkit. Master storytelling, and you truly are on the way to seeing your value as a researcher, not to mention your job satisfaction, soar. ...
There are so many different ways in which to deliver growth, and all should be considered for viability. This article, part of our series on developing a marketing strategy, aims to explore how you can find new opportunities for growth and adapt your ...
At which stage of their life cycle are your products? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a new product strategy. ...
Are your channels to market set in stone? This article, part of our series on developing a marketing strategy, aims to explore how you can develop a strong route to market and get the most out of your distributors. ...
Your brand is central to everything your company does, so perfecting your branding strategy should be one of the most important areas of focus for a marketer. This article, part of our series on developing a marketing strategy, aims to explore how yo ...