Examining the potential uptake of completely new, previously unseen concepts is a delicate issue for any organisation. Indeed, many organisations struggle to successfully launch new products – mainly due to a failure to thoroughly investigate wheth ...
Buyer personas are becoming an increasingly important element of the business-to-business marketer’s toolkit. This article outlines seven key points to bear in mind when researching, developing and activating B2B buyer personas in your organiza ...
As market researchers, the main aim of our game is to capture the attention of our audience and drive action. Without the buy-in of stakeholders, research is unlikely to gather any traction in the business, limiting its ability to drive action. There ...
The world of work is rapidly changing as technology continues to accelerate and industry embraces further degrees of automation. At the same time, AI is beginning to take machine capabilities towards greater-than-human levels of critical decision-mak ...
Since the 1980s, over 40,000 international companies, ranging from MNCs to SMEs, have been trying to enter the Chinese market, hoping to share a piece of that moreish and tempting China pie! However, many have either failed in their aim of market ent ...
There is a commonly held view that market research and strategy consulting are highly distinct industries. Traditional market research is understood as the act of gathering information about customers’ needs and preferences. Market research provide ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
A focus on relationship-building is vital in order to increase satisfaction and engender loyalty. This article, part of our series on developing a marketing strategy, aims to explore why building solid customer relationships is so important. ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
Find more examples, case studies and stories in our latest book Having conducted hundreds of customer satisfaction and loyalty surveys over the last 20 years, we know first-hand what it takes to deliver CX excellence in b2b markets. Unfortunately, ex ...
