The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

B2B Decision Making Units: Who to Target and Which Needs to Focus On

September 18, 2014

There are two key topics in b2b decision making – who to ... Read more

Video: Understanding the B2B Decision Making Unit

September 16, 2014

It is well-known that b2b markets are inherently different than their b2c counterparts. There are ... Read more

What Is The Future For Market Research?

September 9, 2014

Is there a future for the market research industry? Will Google meet all our needs ... Read more

How to Design the Ideal Customer Experience

September 3, 2014

Is your company delivering the ideal customer experience? The success of your company will ultimately ... Read more

Which Marketing Metric Should You Be Using?

August 27, 2014

The sheer number of marketing metrics out there is enough to confuse ... Read more

The Importance of Intuition and Judgement in New Product Research

August 20, 2014

People’s tastes and opinions can change over time which, especially when developing ... Read more

Why Consistency Is the Key to a Quality Customer Experience

August 13, 2014

Our very own Matt Powell recently penned an article for Customer Experience Magazine looking at ... Read more

Business-to-business markets and the parable of the bath tub

July 29, 2014

Typically the number of customers that a business-to-business company deals with can easily be captured ... Read more

Any ‘Boring’ B2B Product Can Find Its USP

July 24, 2014

Many businesses operate on the assumption that their product is “one of many” and that ... Read more

Is Employee Engagement The Key To Higher Customer Satisfaction?

July 22, 2014

It has fast become a business norm to make customer satisfaction an important focus, where ... Read more

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