The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

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February 2015 / Written by

Developing a Unique Selling Proposition (USP)

As those of you with our 2015 Calendar will know, this month’s ...

January 2015 / Written by

Focus on Your Niche First and Foremost

An article in the Financial Times caught our eye this week. It ...

January 2015 / Written by

[Video] Where is Your Marketing Strategy Focused?

As those of you with our 2015 Calendar will know, our focus this year is ...

January 2015 / Written by

[Video] Is B2B Market Research Important?

The sales function is losing its dominance in b2b. Marketing is now exerting a greater ...

January 2015 / Written by

The Growth of Non-Rival Goods

The recipe matters more than the ingredients Take note! This is very important because it ...

January 2015 / Written by

Infographic: How to Improve Your NPS and Gain More Loyal Customers

Customer loyalty is central to driving business growth and improving your business’s ...

January 2015 / Written by

The Race for Cost Leadership in the Electric Car Market

An article in the Financial Times this week caught our eye. The ...

January 2015 / Written by

Choosing the Right Marketing Strategy for Your Business

For those of you with our 2015 Calendar, you will know that ...

January 2015 / Written by

Our Most Popular Blog Posts from 2014

2015 is here, and our market research blog is already gearing up ...

January 2015 / Written by

Making the Promotional Pound Go Further

Two articles in the Financial Times recently caught our eye. The first one referred ...

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