B2B Blog

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

March 10, 2014

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of Marketing’s (CIM) ‘Knowing me, knowing you’ market research round table in Manchester on Friday. The purpose of the event was to consider ho ... Read more

Why consistency can significantly boost your customer satisfaction scores

March 6, 2014

Customer satisfaction can be hard to get right. Recent research from McKinsey, however, has revealed that one factor in particular may be the key to higher customer satisfaction. That factor is consistency. It is widely known that a customer’s jour ... Read more

The 4 Most Common Needs-based Segments B2B Marketers Need To Be Aware Of

March 4, 2014

  Segmentation is at the heart of marketing. To satisfy the needs of all your customers, you need to understand how their specific needs differ from one another. In B2B markets, there are far fewer behavioural and needs-based segments to work w ... Read more

Using Social Media For Competitive Advantage

February 25, 2014

Social listening is quickly becoming a vital tool for marketers looking for valuable insights about their customers, products, and services. A recent McKinsey article highlighted the importance of monitoring ‘weak signals’, described as the littl ... Read more

B2B Customer Surveys: A Means To An End

February 18, 2014

  Surveying your customers is important. It allows you to start to understand what your customers are thinking and how they are feeling, and, armed with this knowledge, you can set out to try and improve your customer offering and therefore cus ... Read more

Online Research Continues To Rise

February 13, 2014

A recent report on the market research industry by Quirks, a market research media company, highlights some important trends. Not surprisingly, it confirmed that online market research continues to rise. Indeed, online interviews accounted for over 8 ... Read more

Ramp Up The Red Fundraising Day A Massive Success

February 11, 2014

  Last Friday, B2B International ‘ramped up’ the red to raise money for the British Heart Foundation. The day was a massive success, with plenty of activities going on and fun to be had. In particular, all staff were required to wea ... Read more

How Does Zero Moment of Truth Influence the B2B Buying Process?

February 6, 2014

The decision-making process has changed. A new stage in the process, called Zero Moment of Truth, is now more apparent than ever. The Zero Moment of Truth represents the pre-shopping stage, the stage at which we first start to gather our information ... Read more

How Do You Get The Most Out Of Your Market Research Interviewers?

February 4, 2014

Among the most crucial elements of any market research project is the interviewing stage. Getting the most out of your market research interviewers will set the tone for the rest of the project, and help to minimise any potential problems further dow ... Read more

Top 10 Trends in China For 2014

January 31, 2014

As today marks the start of Chinese New Year (Happy Year of the Horse!), we thought we would mark the occassion by making today’s blog post all about China. Recent news has highlighted that China’s economy is showing signs of stabilising, w ... Read more

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