B2B Blog

Seize The Moment: Optimising The Path To Purchase

June 12, 2014

Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl ... Read more

Changing Your Logo: Is It Worth It?

June 10, 2014

Proceeding with caution is the name of the game when it comes to changing your logo – especially for b2b brands. B2B International recently went through a major brand repositioning which involved a change of logo, and therefore we feel we are pe ... Read more

Recent Research Reveals Significant Increases In Brand Value Amongst Top Brands

June 3, 2014

According to this year’s BrandZ list of the top 100 most valuable brands in the world, the combined value of the top 100 brands is up 12% to nearly £1.8trn ($3trn). This represents a significant increase on the 7% growth experienced in 2013, and t ... Read more

Creating A Stir: Welding Technology Research

May 29, 2014

Case study: Market Sizing Research MTI (Manufacturing Technology, Inc.) is a leading provider of joining and welding machines, and contract welding services. In its portfolio are machines for Friction Stir Welding (FSW), a process for joining metals ... Read more

The Biggest Threats Facing Business

May 27, 2014

Case study: Opportunity assessment Every aspect of an organisation is vulnerable to some kind of threat. Most of us can think of an occasion when work was disrupted by inclement weather or a power outage. Without a back-up plan, business disruptions ... Read more

Getting the Most from Your Market Research Study

May 22, 2014

Market research is a hugely powerful tool in your corporate armour; it gives you direction and enables you to take decisions with confidence. Yet, there are countless examples of companies who have spent a small fortune on market research which t ... Read more

Q&A With Southwest Airlines

May 21, 2014

 “Research is no longer a nice-to-have; it’s a must-have” – Isaac Muñoz, Southwest Airlines Southwest Airlines is the world’s largest low cost carrier and is known for its exemplary customer service. B2B I ... Read more

The B2B International Kenducky Derby

May 19, 2014

Yesterday marked the annual Family Fun Day and Duck Race at Bramhall Park, close to B2B International’s HQ in Manchester, UK. Organised by the Bramhall and Woodford Rotary Club, this event always attracts thousands of people from the local ... Read more

Brand New: A New Look For BLACK+DECKER

May 15, 2014

Case study: Branding research Founded by S. Duncan Black and Alonzo G. Decker, BLACK+DECKER invented the first portable power tool in 1917. At the forefront of innovation, the BLACK+DECKER drill was used by NASA on its Apollo space mission, and the t ... Read more

10 Top Tips for Improving Research Quality through Respondent Selection

May 13, 2014

The best research comes from asking the right questions to the right people. However, significantly more effort is placed on getting the questionnaire right as opposed to selecting the right respondents. While ensuring that the right questions are be ... Read more

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