The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-economic conditions only adds to the challenge.
To help business leaders stay at the top of their game and build a long-lasting competitive advantage in their own market, we wanted to invite the world’s greatest business thinkers onto the podcast to provide insights, strategies and advice on how to succeed in business today.
Our latest series features an amazing lineup of guests with expertise across multiple disciplines including leadership, problem solving, and strategic decision-making, to give listeners a roadmap for business success.
In the second episode of the series, Nick Hague is joined by Wendy Smith and Marianne Lewis, co-authors of ‘Both/And Thinking’, a game-changing book on how to make more creative, flexible, and impactful decisions in a world of competing demands. If you want to develop a paradox mindset for problem solving, both at work and in your personal life, this is the episode for you.
Key discussion points include:
Why either/or decisioning is not only limiting but can also prove destructive
Why the choices we make aren’t always oppositional
Harnessing the power of paradoxes in decision-making
How companies like IBM and Honda have used both/and thinking to their advantage
How you can use ‘The Paradox System’ to develop a both/and thinking mindset…
…plus lots more! Listen to the podcast episode in full below.