As markets become more competitive and buyers demand even more from brands, we know your 2024 plans will need to work harder than ever to deliver experiences that differentiate your brand from the competition and keep pace with shifting buyer expectations.
We’ve identified 5 prerequisites for delivering stand-out, value-driven brand experiences, thanks to our work with hundreds of leading B2B brands to deliver strategic insights programs that drive business growth.
If you notice any critical gaps in your understanding, reach out to one of our team to discuss your 2024 research requirements.
1. The customer experience
Do you have a deep understanding of the personas you serve, the path-to-purchase, and what ultimately drives satisfaction and loyalty?
How insights can help: Drive customer centricity through a detailed understanding and measurement of the customer journey and experience.
2. The brand experience
Are your marketing communications resonating with your audience and your brand promise addressing key value drivers?
How insights can help: Build brand equity through a detailed understanding and measurement of brand health, from awareness, to positioning, to experience.
3. The content experience
Do you know how to cut through the noise and deliver content your customers desire?
How insights can help: Deliver an engaging message through unique insights, based on primary research, which deliver differentiated thought leadership reports and content.
4. The product experience:
Does your organization have a product roadmap with clear innovation opportunities for new and enhanced solutions?
How insights can help: Develop a successful and profitable offer through value proposition development, concept testing, and pricing optimization.
5. The go-to-market experience
Are you clear on the nature of the opportunity for your brand or offering and confident you have the optimal go-to-market plan?
How insights can help: Assess the opportunity through a robust and actionable segmentation of the market and a deep understanding and measurement of target customers’ behaviors, needs, attitudes, and preferences.
To learn more about what it takes to create competitive advantage and drive customer loyalty in B2B markets today, check out our Superpowers Index research.
To discuss how our tailored insights programs or end-to-end solutions covering insights, creative, and media can help solve your specific business challenges, get in touch and one of the team will be happy to help.