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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


July 2016 / Written by

Do We Choose the Best Brand or One That Is Simply OK?

As marketers our aim is to position our brand so that it ...

June 2016 / Written by

Download our Behavioural Economics Toolkit

Have you ever found yourself choosing one brand over another simply because ...

June 2016 / Written by

Wolseley and B2B International Honoured as a 2016 Confirmit Achievement in Customer Excellence Award Winner

11th Annual ACE Awards Shine Light on Outstanding Voice of Customer Activities ...

June 2016 / Written by

[Video] The Biggest Challenges of Multicultural B2B Research

Cultural bias affects all research carried out in B2B. The big challenge for researchers is ...

June 2016 / Written by

[Video] The Major Differences Between B2B and B2C Research

The differences between B2B and B2C research are well-known. B2B research is dealing with larger, ...

June 2016 / Written by

[Video] Our Approach to Multicultural B2B Research

Multicultural b2b research is important as businesses of different sizes, industry sectors and geographies act ...

June 2016 / Written by

Read Conor Wilcock’s Chapter in The Market Research and Insight Yearbook

The recently published Market Research and Insight Yearbook, put together by the ...

June 2016 / Written by

A B2b Marketer’s Guide to Cognitive Bias

A common assumption by marketers is that humans are rational. The study ...

June 2016 / Written by

How Asking Questions Can Drive Future Behaviour

We know that market research is used to determine and measure customer ...

May 2016 / Written by

How to Embed Excellent Customer Experience – a Conversation With Chris Daffy

Customer experience is a hot topic at the moment with businesses putting ...

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