The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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February 2015 / Written by

Friday 13th – Lucky for Some!

Carrying out international ...

February 2015 / Written by

China Series: Conquering a Cultural Minefield

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

China Series: The Problem with SMEs

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

How Effective Is Your Customer Value Proposition?

One of the earliest considerations in your marketing plan should be your customer value proposition ...

February 2015 / Written by

Is Social Media Overhyped?

We marketers have something of an obsession with social media. This is ...

February 2015 / Written by

Developing a Unique Selling Proposition (USP)

As those of you with our 2015 Calendar will know, this month’s ...

January 2015 / Written by

Focus on Your Niche First and Foremost

An article in the Financial Times caught our eye this week. It ...

January 2015 / Written by

[Video] Where is Your Marketing Strategy Focused?

As those of you with our 2015 Calendar will know, our focus this year is ...

January 2015 / Written by

[Video] Is B2B Market Research Important?

The sales function is losing its dominance in b2b. Marketing is now exerting a greater ...

January 2015 / Written by

The Growth of Non-Rival Goods

The recipe matters more than the ingredients Take note! This is very important because it ...

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