The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

April 2017 / Written by

Keep the First Aid Kit Handy

A couple of news items caught our attention this week. The first ...

April 2017 / Written by

Is There Such a Thing as a Three Question Survey?

It isn’t unusual for a client to contact us and say that ...

April 2017 / Written by

Je Ne Regrette Rien

Imagine you are being interviewed by a market researcher and you are ...

March 2017 / Written by

Small Steps to a Big Experience

The Chief Economist of the Bank of England, Andy Haldane, made the assertion last week ...

March 2017 / Written by

Fake News – a Problem for Researchers

We market researchers are in the business of discovering facts. We assess ...

March 2017 / Written by

The Latest Trends and Innovations in Qualitative Research

Gone are the days when the term ‘qualitative research’ would conjure up ...

March 2017 / Written by

The Value of the B2B Brand

At the start of this month we welcomed a number of b2b ...

March 2017 / Written by

My Week With B2B International

Last week we were joined in the office by a local school ...

March 2017 / Written by

How to Get Your Subscription Offering Right

In recent years, the popularity of subscription services has increased massively. Consumer ...

March 2017 / Written by

“Anything You Can Do, I Can Do Better” – Says the Robot

In his book, The Undoing Project; A Friendship That Changed The World, ...

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