The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

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November 2015 / Written by

Launch of B2B Advisory

With years of experience in business-to-business markets, B2B International has examined almost ...

November 2015 / Written by

Product Strategy: Get to Know Your Product Life Cycle

For those of you with our 2015 Calendar, you will have noticed ...

October 2015 / Written by

Manchester Named 8th Best City to Visit in the World

Having being based in Manchester since the company’s launch in 1998, everyone ...

October 2015 / Written by

Is Your Company Susceptible to IT Security Risks?

With so many high profile cyber-attacks hitting the news in the past ...

October 2015 / Written by

German “Mittelstand” is back

91% of companies still plan new investments in 2015 German Mittelstand companies, the backbone of ...

October 2015 / Written by

[Video] How to Improve Customer Loyalty and Achieve a Leading NPS

Loyal customers are vital to business success as they provide a high “lifetime value”. Furthermore, ...

October 2015 / Written by

Channel Strategy: Successfully Appointing and Managing Distributors

For those of you who received our 2015 Calendar, you will have ...

September 2015 / Written by

How to Differentiate Your Brand

In B2B markets many products are undifferentiated and not surprisingly potential customers ...

September 2015 / Written by

Gathering Business Intelligence Through Online Secondary Research

The advent of the Internet has transformed the way we carry out secondary research. Through ...

September 2015 / Written by

Finding Success by Focusing on Your Niche

A story in the Financial Times last week caught our eye as ...

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