Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.
The newspaper this week reported a story relating to a glowing review of an extendable paintbrush holder posted on Amazon. (Appliance of Science Twists Amazon Reviews, The Times 1.2.18) This amusing story serves as a reminder to think outside the box...
What Are Stimuli? Stimuli are any materials used in a market research study with the aim of inducing a reaction from respondents. They can be: Auditory – such as a read out of a concept or product features. Visual – such as images or video of mar...
As well as the use of colour in branding, the choice of font is equally important. It is yet another form of non-verbal messaging you are sending out about your brand. Your typographic palette helps to tie all communications together, from the copy o...
Maybe some of you have been to a concert during the holidays or around the turn of the year. In Germany, for example, it is very popular to play Beethoven‘s Symphony No. 9 on New Year‘s Day. While I was listening to a concert in the Cologne Philh...
Respondents are crucial to the success of any market research project. Without willing respondents, as market researchers we would not be able to ask the questions we need to be able to reach the answers we seek. However, far too often the time and w...
As we dust off the last few mince pies and put away the decorations for another year, we look ahead to the New Year with optimism and the determination to ensure that this years’ resolutions last longer than the last piece of Christmas cake that no...
The other week I presented at an international chemical conference and the topic was ‘differentiation in an undifferentiated market’. The main thrust of the presentation was on using customer experience to differentiate in the marketplace. Howeve...
“Customer journey” is a term that since entering the research mainstream in 2012/13 has become an umbrella for all studies looking at the relationship between a supplier and its market. However, “customer journey” research tends to fall short...
On any working day, the average full-time employee is likely to spend at least 50% of their waking hours at work. Let that sink in. That’s 50% of our precious time accounted for every working week; time that could be spent doing the things we love,...
Around 50% of the work that we do at B2B International directly involves the customer experience. A customer experience project can consist of a wide range of elements. Often, at stage one, our core aim is to understand and measure the customer exper...
