The Brand Practitioners Podcast Series #2: Davion Ford, Arcadis

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

February 2022 / Written by B2B International

The Brand Practitioners Podcast Series #1: Enno Houwerzijl, ING

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

January 2022 / Written by B2B International

B2B Insights Podcast: What Drives B2B Buying Decisions?

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

December 2021 / Written by B2B International

B2B Brand Masters Podcast Series: Catch up on Episodes 1-4

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

November 2021 / Written by B2B International

The B2B Brand Masters Podcast Series #4: Jenni Romaniuk

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

November 2021 / Written by B2B International

The B2B Brand Masters Podcast Series #3: Peter Field

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

November 2021 / Written by B2B International

The B2B Brand Masters Podcast Series #2: Peter Weinberg

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

October 2021 / Written by B2B International

Brand Trust and Loyalty in B2B Companies

We are all familiar with the figures around the cost of acquiring new customers, and, thus, the importance of retaining existing ones; not only in respect of the acquisition costs and energy, but also in the lost marketing that occurs in recommendati...

October 2021 / Written by Carol-Ann Morgan

The B2B Brand Masters Podcast Series #1: Mark Ritson

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

October 2021 / Written by B2B International