Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

The Skills Required From the Researcher of the Future

What does the researcher of the future look like? The recently published GreenBook Research Industry Trends Report 2017 asked 2,637 research providers and clients to find out. The study asked respondents to rank a list of 8 skills required from MMR (...

June 2017 / Written by B2B International

Conor Wilcock at Cvent CONNECT

Our very own Conor Wilcock took to the stage earlier this week at Cvent CONNECT in Las Vegas. He delivered his talk, “Building Lasting Experiences Using Customer Data”, on both Monday and Tuesday to great reception. Conor touched upon data basics...

June 2017 / Written by B2B International

Museum of Failure

We are always talking about innovation. That’s because it is so important. “New” is one of the most important words in the marketing vocabulary. In the world of cosmetics, new products typically account for 15 to 20% of a company...

June 2017 / Written by B2B International

The Segmentation Myth

One of the most important requirements of any business is to understand the needs of its customers. In fact, a good definition of marketing is simply that – the process of understanding and satisfying customers’ needs. Furthermore, we know that c...

June 2017 / Written by B2B International

The Effects of Cyber-Attacks on Online Surveys

Earlier this month a ransomware cyber-attack hit many businesses around the world including the NHS here in Britain. The malware encrypted people’s files and asked for a ransom to be paid before the files could be released. The attack initially inf...

June 2017 / Written by Jennifer Strange

And Another Thing…

We were astonished to read an article in the Financial Times on Friday of last week that referred to an internal communiqué put out by Paul Romer, the World Bank’s Chief Economist. This guy is no mean analyst. He is a possible Nobel laureate s...

May 2017 / Written by B2B International

3 Ways to Increase Your Profit & NOT Sell on Price

(Whilst Still Making Customers Happy) It’s often assumed, even by seasoned executives, that when businesses sell goods to one another, especially in b2b commodity markets, that it all comes down to price. This is exacerbated by the welter of produc...

May 2017 / Written by Nick Hague

The 2017 Insight Economy Report Is Out

The Insight Economy report, featured in both The Times and Sunday Times, has been published today. The report aims to highlight which insights are most valuable to businesses and emphasize the value of implementing a strategy that ensures long-term b...

May 2017 / Written by B2B International

How to Get Information for Next to Nothing

Market intelligence doesn’t always need a survey. If you are looking for a market size figure, market trends, competitive strengths and weaknesses, or new product opportunities, it is quite possible that the answers are available easily, quickly an...

May 2017 / Written by B2B International

What Makes a Good Interviewer?

Chat shows are immensely popular. People in the US have got used to staying up late to watch David Letterman and now Stephen Colbert. In the UK they watch Graham Norton when the kids have gone to bed. What is it about chat shows that makes them fasci...

May 2017 / Written by B2B International