B2B International

Beyond Knowledge


The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

May 2016 / Written by

Take Our 2 Minute Personality Quiz to Reveal Your Archetype

Founder of analytical psychology, Carl Jung, identified 12 archetypes representing different drivers ...

May 2016 / Written by

Creating Impressive Customer Experiences in B2B Markets

Nick Hague recently sat down with Customer Experience Magazine following B2B International’s ...

May 2016 / Written by

How MaxDiff Analysis and Derived Importance Can Help You Understand Your Target Audience

Recent research has found that 55% of all SMEs do not survive ...

April 2016 / Written by

How Can B2B Firms Deliver a Differentiated Customer Experience?

There is plenty of evidence linking positive customer experience with business growth. A positive experience ...

April 2016 / Written by

Infographic: Achieving B2B Customer Experience Excellence

Our recent survey of marketing professionals in large b2b companies found that ...

April 2016 / Written by

The Christie 3 Peaks Challenge

On the 9th of July 2016, eight wily explorers, including Nick Hague ...

April 2016 / Written by

Millennials in B2B – a Conversation With Liz Keene

One in five B2B decision makers is now a Millennial. Importantly, the ...

March 2016 / Written by

4 Key Themes Driving Change in the Market Research Industry

The recent IIeX (Insight & Innovation Exchange) event in Amsterdam was a ...

March 2016 / Written by

Infographics – the good, the bad and the ugly

Everybody’s at it aren’t they? Infographics that is. And quite rightly so. ...

March 2016 / Written by

B2B Communities: An Exciting Addition to the B2B Researcher’s Toolkit?

In an ever-changing and fast-moving world, speedy decision-making can be the key ...

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