B2B International

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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

October 2016 / Written by

Apples And Brand Health

The Daily Mail ran an article last week saying that an apple ...

October 2016 / Written by

A Funny Thing Happened on Our Way to Work Today (and the Rorschach Inkblot Test)

A funny thing happened to one of our researchers on route from Manchester to our ...

September 2016 / Written by

Happy 18th Birthday Google (And B2B International)

Birthdays are a really special thing. It is the one day of ...

September 2016 / Written by

The Most Under-Used Question in B2B Market Research

We b2b market researchers are guilty of asking lots of questions. ...

September 2016 / Written by

The Irresistible Dangers of Micro Targeting

If you are selling diapers (nappies we call them in the UK) ...

September 2016 / Written by

Read Our Interview With Sealed Air’s Dale Grinstead On How To Differentiate An Undifferentiated Product

With some products, there are little if any opportunities to differentiate. A ...

September 2016 / Written by

Consumer research can ruin your business health

The several thousand market research agencies in the Western world focus ...

September 2016 / Written by

Forecasting – an Art or Science?

During a briefing by academics at the London School of economics, the ...

September 2016 / Written by

Names you may regret

August is the silly season. It is the time of year, when ...

September 2016 / Written by

Who Really Won at Rio?

We researchers love “normalising” data. What we mean by this is we ...

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