More than a decade after How Brands Grow was published, its core message is no longer controversial. Most B2B marketers now accept that brand growth is driven by reaching more buyers, not extracting more loyalty; by being easy to notice, easy to reca...
The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...
Recent years have shown that research isn’t optional. When budgets tighten, it becomes the tool that helps organizations make confident decisions rather than relying on guesswork. And as we look ahead, one thing feels certain: clients will need mor...
This is the fourth and final blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. The previous articles in this series focused on the specific words we us...
This is the third blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. Writing a survey can seem simple – until you’re the one responsible for tra...
This is the second blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of research. Following my previous blog on jargon, I wanted to share some top tips to avoid jargon cre...
This is the first blog in our mini-series on language in market research, exploring how the words we choose shape the quality, clarity, and impact of market research. I remember sitting at the back of an A-Level English Language class many years ago ...
In a crowded insights landscape, standing out requires more than methodology. It demands trust, consistency, partnership, and the ability to deliver clarity in a complex world. This is why so many global brands return to B2B International year after ...
In a world of compressed budgets, where research is increasingly seen as a ‘discretionary spend,’ it has never been more important for research to deliver a solid return on investment. What ROI looks like can vary depending on the type of project...
Qualitative research is all about exploring the depth and complexity of human behavior. It focuses on understanding the motivations, emotions, and context that shape how people think and act. In recent years, the use of artificial intelligence (AI) t...
