Free Market Research eBook – Now Available For Full Download!

Throughout April, May, and June this year, we serialised our first free ebook “A practical guide to market research”. The book (written by B2B International Director Paul Hague) was a massive success, as many of you know. Before today the...

July 2006 / Written by B2B International

The 7 Steps of Questionnaire Design

Questionnaire design is one of the hardest and yet one of the most important parts of the market research process. Given the same objectives, two researchers would probably never design the same questionnaire. The following seven steps will help you ...

May 2006 / Written by B2B International

Using customer value propositions in business to business markets

“Customer value proposition” or “CVP”? has become one of the most widely used terms in business to business marketing in recent years. However, a recent article in this month’s Harvard Business Review shows that companie...

March 2006 / Written by B2B International