Is Employee Engagement The Key To Higher Customer Satisfaction?

It has fast become a business norm to make customer satisfaction an important focus, where customer satisfaction and NPS are the most widely used metrics to manage customer loyalty. Tied to this, many business managers hold a view that customer satis...

July 2014 / Written by B2B International

Seize The Moment: Optimising The Path To Purchase

Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl...

June 2014 / Written by B2B International

The Biggest Threats Facing Business

Case study: Opportunity assessment Every aspect of an organisation is vulnerable to some kind of threat. Most of us can think of an occasion when work was disrupted by inclement weather or a power outage. Without a back-up plan, business disruptions ...

May 2014 / Written by B2B International

8 Ways to Generate New Product Ideas

  New product ideas can arise naturally, or they can be forcefully generated. In the latter case, it can be difficult to know where to start. As product development is vital to keeping your product portfolio fresh and maintaining sales, a lot of...

May 2014 / Written by B2B International

The 3 Levels of Customer Segmentation (And Why They Matter)

  It is often said that segmentation is at the heart of marketing, and we couldn’t agree more. Identifying the different needs of your customers is vital if you want to develop effective marketing strategies and gain competitive advantage. How...

April 2014 / Written by B2B International

The 2 Measures of Market Size You Should Be Aware Of

  An understanding of market size is vital if a company wants to grow within its current market and expand into new markets. Without this understanding, it makes it difficult to know where your brand stands relative to competitors in your market...

April 2014 / Written by B2B International

The Relationship Between Market Share and Customer Satisfaction

A recent research paper, ‘Reexamining the Market Share-Customer Satisfaction Relationship’, examined the longitudinal relationship between market share and customer satisfaction of US businesses. Contradictory to popular thought, it found that no...

January 2014 / Written by B2B International

11 steps to choosing your perfect brand name

A recent article in The Marketer highlighted the steps that can be taken when trying to choose a brand name. What emerged was an 11-step process to be conducted in a group brainstorming session or workshop, using idea generation and elimination to ar...

September 2013 / Written by B2B International