Nick Hague this week takes us on a world tour, explaining why you should never be surprised to get such varied responses to your global customer satisfaction questions. We tend to have a human instinct that ‘deep inside’ all people are th...
David Ward this week uses his data processing expertise to show us how we can spot and weed out ‘rogue respondents’ to get the most reliable and valuable data from our online surveys. The internet is a very useful tool in market research. We can ...
In the final installment of this article, Julia Cupman concludes her list of points to consider when assessing new market opportunities, and reiterates that the economic downturn still presents myriad opportunities to many companies: What is the mark...
Following on from yesterday’s blog post, the second part of Julia Cupman’s 3-part feature on increasing sales in challenging times continues by looking at some of the questions a market entry or market assessment study should help to answer: Ther...
The American Marketing Association’s flagship publication, Marketing News, recently ran an article entitled ‘Look Farther Afield, which described how research should answer certain questions for marketers hoping to expand into new markets. This...
âIt is not the strongest species that surviveâ¦.but the ones most responsive to changeâ? Charles Darwin Gone are the days where organizations employed âMarket Research Managersâ to commission, manage and utilize market research ...
By Paul Hague, Director, B2B International Ltd The Role Of The Logo Logos are the marks by which companies are recognized. Their origins were the hot seared marks burned on to the rumps of cattle when they roamed freely on the plains of the US. Each ...
A catalogue of the most common errors and how to construct a questionnaire that avoids them. This article was first published as part of B2B International’s online article series. HOW OFTEN HAVE YOU STRUGGLED… …to respond to a quest...
Throughout April, May, and June this year, we serialised our first free ebook “A practical guide to market research”. The book (written by B2B International Director Paul Hague) was a massive success, as many of you know. Before today the...
Questionnaire design is one of the hardest and yet one of the most important parts of the market research process. Given the same objectives, two researchers would probably never design the same questionnaire. The following seven steps will help you ...
