The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Which Marketing Metric Should You Be Using?

August 27, 2014

The sheer number of marketing metrics out there is enough to confuse ... Read more

The Importance of Intuition and Judgement in New Product Research

August 20, 2014

People’s tastes and opinions can change over time which, especially when developing ... Read more

Why Consistency Is the Key to a Quality Customer Experience

August 13, 2014

Our very own Matt Powell recently penned an article for Customer Experience Magazine looking at ... Read more

Business-to-business markets and the parable of the bath tub

July 29, 2014

Typically the number of customers that a business-to-business company deals with can easily be captured ... Read more

Any ‘Boring’ B2B Product Can Find Its USP

July 24, 2014

Many businesses operate on the assumption that their product is “one of many” and that ... Read more

Is Employee Engagement The Key To Higher Customer Satisfaction?

July 22, 2014

It has fast become a business norm to make customer satisfaction an important focus, where ... Read more

World Cup Charity Event A Massive Success

July 17, 2014

Last Friday, B2B International fully embraced World Cup fever by holding a ... Read more

Understanding the Purchasing Decision

July 15, 2014

A man goes into a bar and orders a double whisky. He doesn’t ask the ... Read more

Are You Providing Your Customers With The Best Possible Experience?

July 8, 2014

It is now widely accepted that customers are a company’s biggest asset. Customers who have ... Read more

Small Is Beautiful

July 1, 2014

All companies need to respond to the changing environments in which they operate. Recognising these ... Read more

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Pall Corporation

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Heathrow Airport Holdings Limited