The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

B2B International Achieves Investors in People Award

November 25, 2014

Market research specialist B2B International continues to grow in revenue and employee ... Read more

Branding Research: The Big B2B Differentiator

November 20, 2014

In b2b markets, where the products offered by different companies are often very similar, a ... Read more

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

November 18, 2014

B2b markets have gone mobile. It is no longer enough to focus ... Read more

How the Value Equivalence Line Can Help Strategic Decision-Making

November 11, 2014

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? ... Read more

Why Customer Segmentation Is So Important

November 6, 2014

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest ... Read more

How to Use Structured Questioning to Find What People Value

November 4, 2014

Identifying what really drives the decisions people make is difficult. When asked, ... Read more

How to Use SMS Text Surveys in Event-Based Research

October 30, 2014

Delivering a great customer experience in business-to-business markets is getting more and ... Read more

Cultural Bias in Global B2B Research

October 28, 2014

You may remember that last week, our very own Conor Wilcock delivered ... Read more

Winning B2B Marketing Strategies: A Conference

October 22, 2014

This Thursday will see the hosting of The B2B Marketing Conference – ... Read more

Boost Your Brand’s Awareness by Focusing on Social Media

October 21, 2014

Here at B2B International, we love to keep up with the very ... Read more

Our industry expertise

A very good debrief. Met the objectives for the customer research very well - great analysis and recommendations.


The project team were efficient, responsive and very knowledgeable in the subject area. Analysis of the information was clearly thought through and provided some good insights and recommendations.