B2B Blog

Any ‘Boring’ B2B Product Can Find Its USP

July 24, 2014

Many businesses operate on the assumption that their product is “one of many” and that a USP is not a key part of their strategy. We recently conducted a survey amongst 226 B2B marketers in Europe and North America, which revealed a low belief in ... Read more

Is Employee Engagement The Key To Higher Customer Satisfaction?

July 22, 2014

It has fast become a business norm to make customer satisfaction an important focus, where customer satisfaction and NPS are the most widely used metrics to manage customer loyalty. Tied to this, many business managers hold a view that customer satis ... Read more

World Cup Charity Event A Massive Success

July 17, 2014

Last Friday, B2B International fully embraced World Cup fever by holding a World Cup Charity Event to raise money for The Christie Charitable Fund. The day’s activities all centred around the eight quarter-finalists, and included a bake sale, co ... Read more

Understanding the Purchasing Decision

July 15, 2014

A man goes into a bar and orders a double whisky. He doesn’t ask the price of the whiskey before he places the order and he passes across a $20 note to make the payment. He doesn’t check the change. The next day in his workplace, the man ... Read more

Are You Providing Your Customers With The Best Possible Experience?

July 8, 2014

It is now widely accepted that customers are a company’s biggest asset. Customers who have positive experiences become brand advocates, and are more likely to pay a premium for that brand and recommend it to others. On the other hand, those custome ... Read more

Small Is Beautiful

July 1, 2014

All companies need to respond to the changing environments in which they operate. Recognising these changes and establishing a clear direction is one of the most important contributions market research can make to enterprises. By far the majority of ... Read more

B2B International Puts Down Roots In Germany As Global Expansion Continues

June 24, 2014

Market research specialist B2B International has consolidated its presence in Germany by choosing Düsseldorf for the launch of its eighth global office. The business-to-business intelligence firm, which was founded in Manchester in 1998, has deve ... Read more

B2B International: Raising The Bar

June 23, 2014

Last week saw B2B International’s first ever company-wide conference. Teams from China, the USA and Germany all jetted in to the UK to spend Thursday and Friday in Manchester with the staff from Bramhall HQ and the team from our London office. ... Read more

B2B International Shortlisted For National Customer Experience Award

June 17, 2014

B2B International is thrilled to announce that it has been selected as a Finalist in the UK Customer Experience Awards 2014. Now in their 5th year, the Awards celebrate and reward excellence in customer experience and support organisations and bus ... Read more

Seize The Moment: Optimising The Path To Purchase

June 12, 2014

Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers? Consumer packaged goods giant, Procter & Gambl ... Read more

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