B2B Blog

10 Ways to Market and Sell Your Offer on Value Rather Than Price

April 16, 2014

  Over the last 10 years, competition in most markets has been increasing and margins are being put under greater pressure. In response to this, many businesses have started to rely on price as a means of competing. So, has this marked the end ... Read more

Sales Versus Marketing: Poles Apart

April 10, 2014

  Sales versus marketing. It is not uncommon in business for the two disciplines to be clumped together but, in reality, the two functions are often worlds apart. When it comes to the not insignificant matters of product, price, promotion, audi ... Read more

Are You Using The Optimum Pricing Strategy?

April 8, 2014

  Choosing an effective pricing strategy is vital for the success of any product or business. To make things harder, there are many different strategies to choose from. Therefore, evaluating the options available and choosing the most appropria ... Read more

How Effective Is Sports Sponsorship?

April 1, 2014

Investment in sponsorship is growing fast. In fact, sponsorship is growing at a rate of 4% per annum, compared with 3% for all other forms of global advertising. According to Nielsen, companies are spending over $50bn on sponsorship every year. So, w ... Read more

B2B International soar to new heights for charity

March 27, 2014

This Sunday saw three brave individuals from the B2B International team throwing themselves off the roof of Manchester United Football Club’s Old Trafford stadium. Dan Fallon, Kyle Cockett and Nick Hague took part in a 140-foot free fall abseil ... Read more

98% of Marketers Are Now Using Social Media – Yet Few Rate It as Important for 2014

March 25, 2014

A report has revealed that while social media adoption amongst marketers is at its highest, few place it in their top 3 most important marketing channels. The ‘2014 Digital Marketer: Benchmark and Trend Report’ by Experian has shown that nearly a ... Read more

5 Critical Factors You Need To Think About When Conducting International Market Research

March 20, 2014

International market research is now the norm. Large corporates are commissioning research projects that cover multiple countries at once, and in many different languages. Managing such large scale international market research projects bring with th ... Read more

How Research Can Be Used To Increase the Chances of Success in China

March 18, 2014

Successfully breaking into the China market is difficult. Many brands have tried, but only a handful can confidently say they have cracked the Chinese market. However, chances of success can be significantly increased by conducting some thorough m ... Read more

B2B Marketing Has Changed: It’s All About Digital

March 13, 2014

Yesterday marked the 25th anniversary of the World Wide Web. So, today, we thought we’d mark the occasion by looking at why online has become so important for B2B marketing. B2B marketing is going digital. In fact, it already has gone digital. ... Read more

CEO Matthew Harrison talks about the role of research in shaping marketing strategy

March 10, 2014

B2B International CEO Matthew Harrison was guest speaker and facilitator at the Chartered Institute of Marketing’s (CIM) ‘Knowing me, knowing you’ market research round table in Manchester on Friday. The purpose of the event was to consider ho ... Read more

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AXA Insurance

Very good market intelligence that will be invaluable in helping us understand the market landscape and formulate our strategy.