July 24, 2014
Many businesses operate on the assumption that their product is “one of many” and that a USP is not a key part of their strategy. We recently conducted a survey amongst 226 B2B marketers in Europe and North America, which revealed a low belief in ... Read more July 22, 2014
It has fast become a business norm to make customer satisfaction an important focus, where customer satisfaction and NPS are the most widely used metrics to manage customer loyalty. Tied to this, many business managers hold a view that customer satis ... Read more July 17, 2014
Last Friday, B2B International fully embraced World Cup fever by holding a World Cup Charity Event to raise money for The Christie Charitable Fund. The day’s activities all centred around the eight quarter-finalists, and included a bake sale, co ... Read more July 15, 2014
A man goes into a bar and orders a double whisky. He doesn’t ask the price of the whiskey before he places the order and he passes across a $20 note to make the payment. He doesn’t check the change. The next day in his workplace, the man ... Read more July 8, 2014
It is now widely accepted that customers are a company’s biggest asset. Customers who have positive experiences become brand advocates, and are more likely to pay a premium for that brand and recommend it to others. On the other hand, those custome ... Read more July 1, 2014
All companies need to respond to the changing environments in which they operate. Recognising these changes and establishing a clear direction is one of the most important contributions market research can make to enterprises.
By far the majority of ... Read more June 24, 2014
Market research specialist B2B International has consolidated its presence in Germany by choosing Düsseldorf for the launch of its eighth global office.
The business-to-business intelligence firm, which was founded in Manchester in 1998, has deve ... Read more June 23, 2014
Last week saw B2B International’s first ever company-wide conference. Teams from China, the USA and Germany all jetted in to the UK to spend Thursday and Friday in Manchester with the staff from Bramhall HQ and the team from our London office.
... Read more June 17, 2014
B2B International is thrilled to announce that it has been selected as a Finalist in the UK Customer Experience Awards 2014.
Now in their 5th year, the Awards celebrate and reward excellence in customer experience and support organisations and bus ... Read more June 12, 2014
Our brains make decisions before we become aware of them. When presented with a range of products, a choice is made seven seconds before consciousness kicks in. So what does this mean for marketers?
Consumer packaged goods giant, Procter & Gambl ... Read more