The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

London Calling

October 15, 2014

It is well-known that London is one of the top global cities, ... Read more

ESOMAR B2B Forum 2014

October 13, 2014

Will you be in Atlanta, Georgia, tomorrow for ESOMAR’s first B2B Research ... Read more

UK Corporates Lack The Appetite For BRIC Adventures

October 9, 2014

Survey finds BRIC economies appeal less to large UK firms than US ... Read more

Netnography: A New Age for Ethnography?

October 7, 2014

Ethnography is a proven anthropological approach to researching human behaviour by studying ... Read more

B2B Video Marketing: Why Your Company Should Embrace It

September 29, 2014

Like social media marketing, video marketing can be a hugely powerful tool ... Read more

Our Day at the Customer Experience Awards 2014

September 26, 2014

Yesterday saw the teams from B2B International and Molson Coors descend on ... Read more

Creating High Performing Marketing Functions for the Digital Age

September 24, 2014

Despite quick changes in marketing driven by the influence of social and digital media, the ... Read more

B2B Social Media Marketing: Use It or Lose Out

September 22, 2014

B2B social media marketing is a powerful but often underused and misunderstood ... Read more

B2B Decision Making Units: Who to Target and Which Needs to Focus On

September 18, 2014

There are two key topics in b2b decision making – who to ... Read more

Video: Understanding the B2B Decision Making Unit

September 16, 2014

It is well-known that b2b markets are inherently different than their b2c counterparts. There are ... Read more

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