The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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March 2015 / Written by

Employee Engagement and the Role It Plays in Fostering Customer Loyalty

As those of you with our 2015 Calendar will know, this month’s ...

February 2015 / Written by

China Series: What Is Trust?

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

The Quirks Event 2015

Today and tomorrow sees the inaugural Quirk’s Event come to the New ...

February 2015 / Written by

Customer Centricity in B2B: How to Decode Customer-Types and Optimize Your Customer Value Proposition

B2B International’s very own Claudia Knod will be presenting on customer segmentation ...

February 2015 / Written by

B2B International Included in List of Top B2B Market Research Fims

B2B International are delighted to have been included in a list of ...

February 2015 / Written by

China Series: The Do’s and Don’ts of Gift-Giving in China

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

Friday 13th – Lucky for Some!

Carrying out international ...

February 2015 / Written by

China Series: Conquering a Cultural Minefield

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

China Series: The Problem with SMEs

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

How Effective Is Your Customer Value Proposition?

One of the earliest considerations in your marketing plan should be your customer value proposition ...

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Heathrow Airport Holdings Limited

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