The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Mediterranean Evening a Massive Success

October 1, 2014

Last Thursday, the town of Bramhall was treated to “An Evening of ... Read more

B2B Video Marketing: Why Your Company Should Embrace It

September 29, 2014

Like social media marketing, video marketing can be a hugely powerful tool ... Read more

Our Day at the Customer Experience Awards 2014

September 26, 2014

Yesterday saw the teams from B2B International and Molson Coors descend on ... Read more

Creating High Performing Marketing Functions for the Digital Age

September 24, 2014

Despite quick changes in marketing driven by the influence of social and digital media, the ... Read more

B2B Social Media Marketing: Use It or Lose Out

September 22, 2014

B2B social media marketing is a powerful but often underused and misunderstood ... Read more

B2B Decision Making Units: Who to Target and Which Needs to Focus On

September 18, 2014

There are two key topics in b2b decision making – who to ... Read more

Video: Understanding the B2B Decision Making Unit

September 16, 2014

It is well-known that b2b markets are inherently different than their b2c counterparts. There are ... Read more

What Is The Future For Market Research?

September 9, 2014

Is there a future for the market research industry? Will Google meet all our needs ... Read more

How to Design the Ideal Customer Experience

September 3, 2014

Is your company delivering the ideal customer experience? The success of your company will ultimately ... Read more

Which Marketing Metric Should You Be Using?

August 27, 2014

The sheer number of marketing metrics out there is enough to confuse ... Read more

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