The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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December 2014 / Written by

Is Your 2015 Marketing Strategy in Place Yet?

As 2014 comes to an end, it’s time to look ahead and ...

December 2014 / Written by

B2B International Performs Strongly in the MRS League Table

The MRS (Market Research Society) has just released its annual league table ...

December 2014 / Written by

Airline Customer Experience: A Smile Costs Nothing

There is something about international air travel that focuses the mind on ...

December 2014 / Written by

Executing Fabulous Customer Service

On the one hand we want and need fabulous customer service. On the other hand, ...

December 2014 / Written by

Emotional Engagement: New Idea or Just Common Sense?

It’s all the rage, everyone is talking about it; emotional engagement with ...

December 2014 / Written by

Looking at the Chaos of Black Friday through the Lens of Behavioural Economics

Black Friday is a notorious day in the American calendar which follows ...

November 2014 / Written by

Training the Researchers of the Future

Too many times, people fall into research as opposed to choosing it as a career ...

November 2014 / Written by

B2B International Achieves Investors in People Award

Market research specialist B2B International continues to grow in revenue and employee ...

November 2014 / Written by

Branding Research: The Big B2B Differentiator

In b2b markets, where the products offered by different companies are often very similar, a ...

November 2014 / Written by

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

B2b markets have gone mobile. It is no longer enough to focus ...

Our industry expertise

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Akzo Nobel

The final report was one of the best synthesized and easy to understand pieces of complex information I have seen in a long time.

Pall Corporation