The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

B2B International Achieves Investors in People Award

November 25, 2014

Market research specialist B2B International continues to grow in revenue and employee ... Read more

Branding Research: The Big B2B Differentiator

November 20, 2014

In b2b markets, where the products offered by different companies are often very similar, a ... Read more

B2B Mobile Marketing: Has Your B2B Brand Gone Mobile?

November 18, 2014

B2b markets have gone mobile. It is no longer enough to focus ... Read more

How the Value Equivalence Line Can Help Strategic Decision-Making

November 11, 2014

Where does your brand sit on the Value Equivalence Line (VEL)? Unsure? ... Read more

Why Customer Segmentation Is So Important

November 6, 2014

In b2b markets, segmenting your customers can be invaluable. Many of our clients can attest ... Read more

How to Use Structured Questioning to Find What People Value

November 4, 2014

Identifying what really drives the decisions people make is difficult. When asked, ... Read more

How to Use SMS Text Surveys in Event-Based Research

October 30, 2014

Delivering a great customer experience in business-to-business markets is getting more and ... Read more

Cultural Bias in Global B2B Research

October 28, 2014

You may remember that last week, our very own Conor Wilcock delivered ... Read more

Winning B2B Marketing Strategies: A Conference

October 22, 2014

This Thursday will see the hosting of The B2B Marketing Conference – ... Read more

Boost Your Brand’s Awareness by Focusing on Social Media

October 21, 2014

Here at B2B International, we love to keep up with the very ... Read more

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The B2B team came up with a range of questionnaires tailored to each business partner which uncovered what really mattered to them in business partnerships. I would definitely recommend their services to anyone.

Edinburgh Airport

This project has provided Vocollect with excellent data to feed into our strategy development process. It has fulfilled all our expectations and B2B have been extremely professional, consultative and responsive during all phases of this project.

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