The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top.
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The bar for success in today’s dynamic business environment is higher than it’s ever been before. Business leaders need to keep pace with rising buyer expectations, shifts in purchasing behavior, and rapid advances in technology in order to steer their brand to the top. Navigating difficult macro-economic conditions only adds to the challenge.
To help business leaders stay at the top of their game and build a long-lasting competitive advantage in their own market, we wanted to invite the world’s greatest business thinkers onto the podcast to provide insights, strategies and advice on how to succeed in business today.
Our latest series features an amazing lineup of guests with expertise across multiple disciplines including leadership, problem solving, and strategic decision-making, to give listeners a roadmap for business success.
In the fifth episode of the series, Nick Hague is joined by Rita McGrath, a best-selling author, sought-after speaker and strategic advisor, and a longtime professor at Columbia Business School. Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in the Thinkers50 bi-annual ranking.
Rita’s 2019 book, ‘Seeing Around Corners’, is an invaluable guide to anticipating and capitalizing on disruptive inflection points in the market, and this episode dives deep into insights and practical advice on how to spot inflection points and use them to gain a competitive advantage. If you want to learn what it takes to strategically plan for future change within your business or sector, this episode is for you.
Key discussion points include:
Common triggers for an inflection point to occur
The four stages of how new market trends and disruptions unfold
How to spot inflection points early and take action smartly
The essential leadership traits for spotting disruptive inflection points before it’s too late…
…plus lots more! Listen to the podcast episode in full below.