The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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February 2015 / Written by

Customer Centricity in B2B: How to Decode Customer-Types and Optimize Your Customer Value Proposition

B2B International’s very own Claudia Knod will be presenting on customer segmentation ...

February 2015 / Written by

B2B International Included in List of Top B2B Market Research Fims

B2B International are delighted to have been included in a list of ...

February 2015 / Written by

China Series: The Do’s and Don’ts of Gift-Giving in China

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

Friday 13th – Lucky for Some!

Carrying out international ...

February 2015 / Written by

China Series: Conquering a Cultural Minefield

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

China Series: The Problem with SMEs

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

How Effective Is Your Customer Value Proposition?

One of the earliest considerations in your marketing plan should be your customer value proposition ...

February 2015 / Written by

Is Social Media Overhyped?

We marketers have something of an obsession with social media. This is ...

February 2015 / Written by

Developing a Unique Selling Proposition (USP)

As those of you with our 2015 Calendar will know, this month’s ...

January 2015 / Written by

Focus on Your Niche First and Foremost

An article in the Financial Times caught our eye this week. It ...

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