Welcome to the B2B International blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B, this is where we keep you up to date with everything you need to know.
For many companies, improving the customer experience is a top priority. To do this effectively requires metrics and frameworks to measure the customer experience over time. There are many options out there, all differing slightly in their focus, suc...
The development of buyer personas has become a key objective for many b2b organisations. A thorough understanding of customers will not only help to craft relevant and engaging marketing messages, but also help to develop products and services that b...
B2B International has reported record growth for 2017, with revenue rising 28% to £10.9m, and all divisions of the business expanding. CEO Matthew Harrison reports “We are delighted by our performance over the past year. We expanded rapidly in the...
Over the last couple of years qualitative research has made a comeback and piqued the interest of many of our clients in the b2b sector. In taking the lead for qual research here at B2B International HQ, I’ve compiled a list of the 6 critical facto...
In his book Predictability Irrational, behavioural economist Dan Ariely introduces the idea that we live in two worlds; one governed by social norms and the other governed by market norms. Social norms are the beliefs and behaviours among friends tha...
Your voice is the most powerful tool in the world – so why don’t people always listen? When browsing the internet trying to discover the average attention span of an adult, the majority of studies concluded that it was only 8 seconds – shorter ...
Growth is high on the agenda for marketers in 2018. And with 57% expecting an increase to their marketing budgets, marketers are feeling optimistic. However, they are well aware of the challenges that lie in the way. In our latest survey of large bus...
Growth is vital to companies’ futures, and the responsibility of driving it is falling squarely on the shoulders of marketing and insight departments. Our latest survey aims to help companies shape their own growth strategies by sharing invaluable ...
Researchers are always on the lookout for new techniques that help dig deeper into the attitudes and behaviours of respondents. This is far from being an easy task. Respondents often lack a firm understanding of why they act the way they do, and are ...
Our 2018 CX Leadership Roundtable was held last week in London. Our biggest CX clients from a wide range of industry sectors came together to share their challenges and successes, and to discuss where CX is heading in the future. We started the day b...
