The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


  • Filter by Industries

  • Filter by People

  • Filter by Research Type

  • Filter by Region

March 2015 / Written by

Communicate Effectively If You Want High Employee Engagement

A feature in the Financial Times last week caught our eye as it draws upon ...

March 2015 / Written by

Two Important Questions You Should Be Asking Your Customers

Two important questions you should be asking your customers following NPS research The Net Promoter ...

March 2015 / Written by

Is Michael Porter Wrong?

Can a strategy in the middle be successful? Followers of Michael Porter ...

March 2015 / Written by

Premium Customer Service from a Premium Brand

A few weeks ago, Luca de Meo, Member of the Board of ...

March 2015 / Written by

Inspiring Presenters Talk Like TED!

There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded ...

March 2015 / Written by

Employee Engagement and the Role It Plays in Fostering Customer Loyalty

As those of you with our 2015 Calendar will know, this month’s ...

February 2015 / Written by

China Series: What Is Trust?

Chinese New Year is right around the corner and to celebrate we thought we’d create ...

February 2015 / Written by

The Quirks Event 2015

Today and tomorrow sees the inaugural Quirk’s Event come to the New ...

February 2015 / Written by

Customer Centricity in B2B: How to Decode Customer-Types and Optimize Your Customer Value Proposition

B2B International’s very own Claudia Knod will be presenting on customer segmentation ...

February 2015 / Written by

B2B International Included in List of Top B2B Market Research Fims

B2B International are delighted to have been included in a list of ...

Our industry expertise

The comprehensive nature of the survey, the results and the clarity of the final presentations were excellent and we would like to thank you and your team for the high quality work produced.

HSE (Health & Safety Executive)

We were reassured by B2B International's experience, and impressed by their proactive and flexible approach and their strong insights.

BJL