Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Tracking and Benchmarking KPIs to Drive Brand Growth

It is often said that standing still is the same as moving backwards, and without knowing where you are currently, it is hard to move forward. For a business, this means capturing measurable and trackable customer feedback e.g. KPIs such as NPS and s...

September 2017 / Written by B2B International

Mind or Heart – Who Is Deciding?

It’s no secret that our purchasing decisions are not only based on rational reasons, but also emotional ones. Why else would we buy an enormous SUV that makes finding a parking space in the city centre impossible? Or why do some of us purchase a ne...

August 2017 / Written by B2B International

Can Open Innovation Drive Autonomous Vehicle Technology Forwards?

Open innovation is a popular technique for coming up with breakthroughs to solve tough problems. A team of specialists in a single field will approach the problem in much the same way, leading to a finite list of possible solutions. Add in experts fr...

August 2017 / Written by Daniel Mullins

The 4 Types of Visualisation and the Role They Play in Market Research

A couple of weeks ago we posted a blog looking at tips on how to create impactful market research outputs. While that post focused on the end-product, most often a deck of slides presented to a client at the end of a project with the key findings and...

August 2017 / Written by Daniel Mullins

How to Succeed at B2b Events and Ensure a Return on Your Investment

Events are a key part of many b2b marketing strategies. Get them right and it’s possible to walk away with pockets full of business cards and calendars full of meetings with hot prospects. Get them wrong however and you’ll have some serious expla...

August 2017 / Written by Daniel Mullins

5 Top Tips for Creating Impactful Market Research Outputs

One of the most powerful tools available to businesses is market research. It provides valuable insights into both markets and customers, meaning decisions can be taken in greater confidence and competitive advantage can be gained. The challenge for ...

July 2017 / Written by James Ferran

5 Point Checklist for Effective Segments

Your customers are unique and, understandably, they want to be treated as individuals. This does however pose a problem to companies. Giving individual treatment to every customer would be extremely demanding on company resources. The answer to this ...

July 2017 / Written by B2B International

How B2B Researchers Can Take Advantage of Mobile Ethnography

With the promise of much richer data capture, mobile ethnography is taking off in b2b market research. The technique involves asking participants to use their smartphones to capture photos and videos and engage in discussions while they go about thei...

July 2017 / Written by B2B International

How Geographical Spread Determines Which Type of Focus Group to Use

While extremely popular in consumer research, the use of focus groups in b2b research is considered more of a niche technique. They do, however, provide invaluable insights when used correctly. A big challenge that researchers face when it comes to b...

July 2017 / Written by B2B International

The Future of Construction

What does the future hold for the construction industry? We’re sure this is a question hot on the lips of everyone involved in the industry. In fact, as b2b research specialists who count the construction industry as one of their key sector special...

June 2017 / Written by B2B International