CX Masters Podcast Series #4: James Dodkins, Rockstar CX

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

January 2021 / Written by B2B International

CX Masters Podcast Series #3: Bruce Temkin, Qualtrics XM Institute

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

December 2020 / Written by B2B International

Why Customer Complaints Are a Gift

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     Why customer complaints are a gift   In a crisis, delivering exceptional customer experience is exceptional...

December 2020 / Written by Nick Hague

CX Masters Podcast Series #1: Colin Shaw, Beyond Philosophy

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

December 2020 / Written by B2B International

The Marketing Strategy of the Future

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     The marketing strategy of the future   What does the marketing strategy of the future look like? B2B’s to...

November 2020 / Written by Nick Hague

The Power of Integrated Experiences in B2B Marketing

Part of our Micro-Lessons series giving you the most important lessons in B2B marketing, designed to be read in 60 seconds.     The power of integrated experiences in B2B marketing   The more you meet customer expectations, the higher ...

November 2020 / Written by Nick Hague