5 Ways To Create Engaging Insight Presentations

Imagine the scenario; it’s roughly three months since the project was first commissioned, questionnaires have been carefully designed and translated, your customers and the market have been interviewed, hundreds of hours have been spent analyzing t...

June 2022 / Written by Colette Stevens

How To Avoid Selection Bias In Market Research

What Is Selection Bias? Selection bias occurs when research participants are not randomly selected. This leads to errors in research results, which negatively impacts the validity of research findings because the sample does not accurately reflect th...

May 2022 / Written by Jacqueline Oke

Four Design Principles To Bring Research To Life

The relationship between design and market research may not be immediately obvious. As a data-driven industry, we love to get our heads into the nitty-gritty detail of the findings and come up with evidence-based ways to solve our clients’ problems...

May 2022 / Written by Grace Ennis

The World of Interconnected B2B Experiences

  The Importance Of “The Total Experience” For many years, customer experience (CX), user experience (UX) and employee experience (EX) have been treated as individual practices within businesses. As digital transformation of businesses and e...

April 2022 / Written by B2B International

The Metaverse – The Future of Creating Meaningful B2B Connections?

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

April 2022 / Written by B2B International

The Brand Practitioners Podcast Series: Catch up on Episodes 1-4

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

March 2022 / Written by B2B International

The Brand Practitioners Podcast Series #4: Julia Nicoara, Carbon Trust

The B2B Insights Podcast Channel was created to help marketing and insights professionals navigate the rapidly-changing world of B2B markets and develop the strategies that will propel their brand to the top. Subscribe today for your dose of exclusiv...

March 2022 / Written by B2B International