The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


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April 2015 / Written by

Segmentation and the Role It Plays in Successful Marketing Strategies

As those of you with our 2015 Calendar will know, this month’s ...

March 2015 / Written by

8 Reflections on Carrying out Market Research in China

B2B International set up an office in China eight years ago. At that time China was the fourth largest economy in the world (measured by its GDP) and today it is number one. ...

March 2015 / Written by

Does a Hierarchy of Needs for Businesses Exist?

Many of you will be aware of Abraham Maslow’s ‘Hierarchy of Human ...

March 2015 / Written by

Communicate Effectively If You Want High Employee Engagement

A feature in the Financial Times last week caught our eye as it draws upon ...

March 2015 / Written by

Two Important Questions You Should Be Asking Your Customers

Two important questions you should be asking your customers following NPS research The Net Promoter ...

March 2015 / Written by

Is Michael Porter Wrong?

Can a strategy in the middle be successful? Followers of Michael Porter ...

March 2015 / Written by

Premium Customer Service from a Premium Brand

A few weeks ago, Luca de Meo, Member of the Board of ...

March 2015 / Written by

Inspiring Presenters Talk Like TED!

There’s nothing dryer than spending a two hour presentation pouring over bar charts and crowded ...

March 2015 / Written by

Employee Engagement and the Role It Plays in Fostering Customer Loyalty

As those of you with our 2015 Calendar will know, this month’s ...

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