B2B International

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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

September 2016 / Written by

The Irresistible Dangers of Micro Targeting

If you are selling diapers (nappies we call them in the UK) ...

September 2016 / Written by

Read Our Interview With Sealed Air’s Dale Grinstead On How To Differentiate An Undifferentiated Product

With some products, there are little if any opportunities to differentiate. A ...

September 2016 / Written by

Consumer research can ruin your business health

The several thousand market research agencies in the Western world focus ...

September 2016 / Written by

Forecasting – an Art or Science?

During a briefing by academics at the London School of economics, the ...

September 2016 / Written by

Names you may regret

August is the silly season. It is the time of year, when ...

September 2016 / Written by

Who Really Won at Rio?

We researchers love “normalising” data. What we mean by this is we ...

August 2016 / Written by

Is Training a Critical Marketing Expense?

Howard Schultz, the founder of Starbucks, is always good for a quote. ...

August 2016 / Written by

The Age Of Responsiveness Is Dead

What would you think is a fundamental customer need, a key differentiator, ...

August 2016 / Written by

Who The Hell Makes This Car?

If you opened the Financial Times this weekend, on page 3, the ...

August 2016 / Written by

The Fog Is Clearing

We market researchers need to distil oceans of data and make them ...

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