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The Market Research Blog

Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favourite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.


January 2017 / Written by

What’s in a Name? The Value of the Trump Brand

Donald Trump by Gage Skidmore – flickr (CC BY 2.0)Last week we ...

January 2017 / Written by

Ask the Right Question of the Right Person – or Get a Bum Steer

Let us begin today’s blog with a simple question – “When asked in a survey, ...

January 2017 / Written by

Using Personas for Better Targeting

We all know the importance of segmentation. It is the grouping of ...

January 2017 / Written by

Subscription Services – the Next Big B2B Trend

Subscription services are as old as the hills. Forever we have been ...

January 2017 / Written by

How Innovative Are Market Researchers?

“New” is one of the most powerful words in the marketing vocabulary. ...

January 2017 / Written by

Will 2017 Be the Year of Growth?

Welcome to 2017! 2016 was a year of surprises. The two biggest ...

January 2017 / Written by

The Market Research Industry in 2017

Happy New Year readers – may it be a good one for ...

December 2016 / Written by

3D Printing: The Roadmap To Adoption

3D printing is a technology that captures the imagination of many. Questions ...

December 2016 / Written by

From Somewhere in Lapland

“What’s the matter dear?”. Mother Christmas placed a cup of steaming black ...

December 2016 / Written by

It Is the Season to Be Jolly

There is nothing like the approach of Christmas to remind us ...

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