Throughout April, May, and June this year, we serialised our first free ebook “A practical guide to market research”. The book (written by B2B International Director Paul Hague) was a massive success, as many of you know. Before today the book was only available for download in separate chapters – but now it is available as a full PDF. You can click below to download it:
This is Paul’s first book not to be published traditionally in hard copy and will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and market research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in Market & Social Research. Whatever the case, we know that the knowledge shared within this book will help you succeed. If you enjoy the book, or know someone else who will appreciate it, please tell them.
The list of chapters is as follows:
1 – The Basics Of Market Research
2 – Research Objectives
3 – Research Design
4 – An Introduction To Research Methodologies
5 – Introduction To Qualitative Research
6 – Introduction To Quantitative Research
7 – Introduction To Sampling
8 – An Introduction To Questionnaire Design
9 – Turning Data Into Findings
10 – Reporting And Communicating Findings
11 – Professional Development And The Market Research Industry
12 – Bibliography
The single chapters are still available for download, as are the audio podcast versions of each chapter, here.